Anita Campbell, editor of Small Business Trends, asked some of the world’s top marketers, small business experts and bloggers one short and sweet question:
“Please share one of your best kept marketing secrets”....
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This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers.
Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that
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A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests.
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As promised, we took 100 submissions and turned them into a downloadable PDF document.
It’s 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.
It’s all been packaged up tidily into a document for you to save, give to clients, print, post on your web
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A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing.
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Got a key position to fill? Hiring good employees is the foundation of any successful business. But selecting the right ones is hard work, and the interview process is often the most important step in the process. Here's how to figure out if the candidate sitting across from you is likely to become your next Employee of the Month.
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People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn’t really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently,
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There's a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section. Page load time is the time it takes a web page to load in seconds. If the load time in slow, Google says it will impact your quality score. Why? Slow loading landing pages are bad for your use
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The world of stresses and worries and errands and projects and noise that we must all endure inflicts upon us a mind full of clutter and chaos. A mind that sometimes cannot find the calm that we so desperately seek. So how do we begin decluttering? It’s actually not difficult, if you give it a little thought: simplifying shouldn’t be made complica
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This is a great list of open source software alternatives. The author lists 50 of the most commonly used proprietary software solutions and offers a free alternative.
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Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....
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Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable.
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How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks.
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Artisans, historically defined as skilled craftsmen who fashioned goods by hand, will re-emerge as an influential force in the coming decade. These next-gen artisans will craft their goods and shape the economy – through upswings and downturns – with an effect reaching far beyond their neighborhoods, or even their nations.
That's one of the c
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Every day more and more entrepreneurs are building successful businesses using the internet. There is an abundance of opportunity online and depending on the venture, there is often less cost and risk involved when compared with traditional businesses. There is also a wealth of resources available to help the online entrepreneur to run a business
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