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In episode 131 of EGO NetCast podcast, I talk about the meaning of Yuletide, the good life, and my plans for 2024. Read More

Are you looking to maximize your Instagram Reels engagement? Understanding the best time to post IG reels can significantly impact your reach and interaction with your audience.

In this blog post, I will explain how the optimal times to share your IG Reels will ensure they receive the most atten Read More

Short Message Service marketing, known as SMS marketing, is a promotional SMS marketing strategy that businesses use to engage with their customers.

It involves sending messages via text messaging services to inform customers of new products, promotions, and discounts. You can use SMS marketing Read More

Is buying a franchise right for you? Here are some questions to ask yourself to ensure making a smart decision on whether or not you should be the boss with a franchise business.. Read More

Machine learning revolutionizes business by offering effective suggestions, accurate predictions, and advanced analytics, streamlining operations without extensive human effort. It's a process where AI learns autonomously, akin to human cognition, as demonstrated by DeepMind, learning from images a Read More

Apple’s latest innovation, the “Journal” app, is not just a technological advancement but a potential game-changer for small business owners. Launched with iOS 17.2, this app offers a unique platform for personal reflection and gratitude practice, aspects increasingly recognized for their positive Read More

Reuters Strategic Marketing West 2024 is a premier event designed for marketing leaders and senior executives to gather, learn, and network around the most pressing challenges and opportunities facing the marketing industry. It will take place on May 8th and 9th, 2024, in Universal City, California Read More

Adobe’s 2024 Creative Trends Report, announced on December 7, 2023, is a vital resource for small business owners looking to stay ahead in the rapidly evolving digital landscape. This report not only forecasts the upcoming visual trends but also provides insights into how these trends can be levera Read More

As small business owners wrap up an intense Black Friday and Cyber Monday season, they should brace for a significant wave of late holiday shoppers. According to the latest Shopify-Gallup Holiday Shopping Pulse, a substantial portion of U.S. consumers, nearly 49%, intend to do most of their holiday Read More

A recent dual survey by GoDaddy has highlighted a significant disparity between what small businesses think they are offering and what consumers, particularly Gen Z and Millennials, actually expect in terms of online convenience. Read More