Small businesses continue to be the backbone of American communities, bringing unique services and products while creating jobs. A new initiative from Intuit aims to support these vital enterprises through its expanded Small Business Hero Program. Announced during the Intuit QuickBooks and Mailchimp Small Business Hero Day, this program is set to provide crucial resources to small business owners across the country.
The recent ceremony at the Intuit Dome honored three exceptional businesses: BJ’s Nevada BBQ, the Homeless Garden Project, and Perry’s Joint. Each business received a $20,000 grant and recognition for their contributions to their communities. Jay Rathmann, owner of BJ’s Nevada BBQ, expressed his gratitude, stating, “This grant is going to help me put money towards things that are close to our heart…as well as help with the family as we are ‘for the business.’”
Starting this year, the Small Business Hero Program will spotlight three winners each quarter, tripling the number of businesses eligible for grants and resources annually. Emma Rodgers, SVP of Marketing at Intuit, emphasized the importance of supporting small businesses: “These businesses fuel the economy and play a key role in our local communities, but running a small business is not easy.”
The expansion of this initiative is set against a backdrop of positive community sentiment toward small businesses. A recent survey revealed that 90% of respondents feel small businesses contribute significantly to their communities. The 2025 Intuit Small Business Heroes Survey shows that local businesses enhance social fabric, acting as central hubs for community engagement and support.
BJ’s Nevada BBQ stands out not only for its mouthwatering dishes but also for its dedication to mentorship and community service. Rathmann uses his culinary expertise to advocate for educational programs in local schools. He organizes events to fundraise for Northern Nevada culinary students, integrating community service into his business model.
The Homeless Garden Project in Santa Cruz, California, is celebrated for its mission to assist individuals experiencing homelessness. The project integrates organic farming and job training to boost local food systems and uplift vulnerable populations. Executive Director Darrie Ganzhorn articulated the essence of their approach: “We work really hard at The Homeless Garden Project…and thank Intuit for honoring it.” This grant will allow them to enhance their community initiatives and support services.
Meanwhile, Perry’s Joint, a 20-year-old sandwich shop in Southern California, operates as more than just an eatery; it serves as a cultural hub. Owner Perry Bennett reflected on the grant’s significance for his business, saying, “It’s nice to be able, for once in decades, to have a cushion in case something happens.” This financial security can empower small business owners to create job opportunities and support educational initiatives in their communities.
For small business owners interested in participating in this initiative, nominations for the Small Business Hero Program are currently open. Businesses located in the U.S. can apply for grants and resources by visiting the Intuit website. The $20,000 grants, along with the free resources from QuickBooks and Mailchimp, can amplify a business’s reach and sustain its growth.
However, operating a small business does not come without challenges. The increased visibility and support through these grants may raise expectations for community contributions. Also, small business owners must effectively manage the influx of ideas and projects that accompany such initiatives. Considerations for small businesses include maintaining operational efficiency while handling expanded community engagement.
In a world where small businesses often face financial constraints and community pressures, the Intuit QuickBooks and Mailchimp Small Business Hero Program offers essential resources that can transform the landscape for small business owners. The heartfelt stories of the winners reflect a broader narrative of resilience and community impact essential for anyone navigating the complexities of entrepreneurship.
For more information on the initiative and how to nominate a small business, visit Intuit’s Small Business Hero Program.
Image Via Envato: nateemee
