BizSugar.com › News › More Americans Prefer To Give Gift Cards For Christmas, Survey Shows

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.25 per card on average compared with $30.22 last year.