Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous Media Survey. Not all women are the same when it comes to playing, watching, reading about or listening to sports.
Women's Consumption for Sports
Posted by
alphalife under News
From http://www.bigresearch.com 6025 days ago
Made Hot by: on November 24, 2007 12:21 am
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