MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened.
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Report gives marketers valuable insights into email marketing
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 6036 days ago
Made Hot by: on November 7, 2007 6:53 am
Are shoppers leaving comparison sites behind?
Posted by alphalife under Online MarketingFrom http://www.bizreport.com 6055 days ago
Made Hot by: on November 7, 2007 6:50 am
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit
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Small Businesses Need Helping Hand to Embrace Web Advertising
Posted by JohnH under Online MarketingFrom http://clickz.com 6047 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h
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Using long tail keywords in PPC
Posted by ArmadaIG under Online MarketingFrom http://www.promotenews.com 6050 days ago
Made Hot by: on October 26, 2007 2:48 pm
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i
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Shoppers' Web Savvy Prompting Online Retailers to Improve
Posted by dobbie under Online MarketingFrom http://www.marketingcharts.com 6054 days ago
Made Hot by: on October 25, 2007 7:05 pm
With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell
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Is Your Social Media Marketing Strategy Passive or Active?
Posted by wontonu under Online MarketingFrom http://www.toprankblog.com 6052 days ago
Made Hot by: on October 24, 2007 1:06 pm
When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?
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Do Web Ads Lack Credibility?
Posted by ArmadaIG under Online MarketingFrom http://www.brandweek.com 6054 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse
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A “Welcome” Message Keeps 'Em Coming Back
Posted by suzyQ under Online MarketingFrom http://blogs.mediapost.com 6052 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me
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An Exercise in E-mail Design
Posted by dobbie under Online MarketingFrom http://www.targetmarketingmag.com 6055 days ago
Made Hot by: on October 21, 2007 6:12 pm
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor
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New tool from Google
Posted by administrator under Online MarketingFrom http://www.bizreport.com 6055 days ago
Made Hot by: on October 20, 2007 12:47 am
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti
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