Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate
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Editing the Brochure is Wasted Effort
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 6040 days ago
Made Hot by: on November 7, 2007 4:42 pm
Free, And Informative, Insight At Your Fingertips
Posted by suzyQ under ResourcesFrom http://www.smallbizresource.com 6040 days ago
Made Hot by: on November 7, 2007 4:42 pm
There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con
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Shipping promotions most popular with online retailers
Posted by JohnH under MarketingFrom http://www.bizreport.com 6040 days ago
Made Hot by: on November 7, 2007 3:26 pm
Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org.
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Report gives marketers valuable insights into email marketing
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 6040 days ago
Made Hot by: on November 7, 2007 6:53 am
MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened.
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A Better Way to Talk With Unhappy Customers
Posted by Becky under Customer ServiceFrom http://www.businessknowhow.com 6041 days ago
Made Hot by: on November 7, 2007 6:51 am
No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
Are shoppers leaving comparison sites behind?
Posted by alphalife under Online MarketingFrom http://www.bizreport.com 6059 days ago
Made Hot by: on November 7, 2007 6:50 am
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit
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Basecamp: Project collaboration, management, and task software
Posted by ArmadaIG under Products and ServicesFrom http://www.basecamphq.com 6082 days ago
Made Hot by: on November 6, 2007 8:47 pm
This is a great project collaboration service that we use. It's easy to use and it's free as along as you only work on one project at a time. I hop
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WSJ Online Revamps Small Biz Content for Better SEO, Broader Appeal
Posted by JohnH under StartupsFrom http://clickz.com 6094 days ago
Made Hot by: on November 6, 2007 7:49 pm
People seeking small business information aren't all wide-eyed startup novices, so The Wall Street Journal Online has revamped its StartupJournal.co
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How to Beat a Lower-Priced Competitor
Posted by suzyQ under MarketingFrom http://www.bnet.com 6048 days ago
Made Hot by: on November 1, 2007 1:24 pm
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?
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Profiling Your Competitors
Posted by suzyQ under MarketingFrom http://www.bnet.com 6048 days ago
Made Hot by: on November 1, 2007 1:23 pm
To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi
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