Published small business news | BizSugar

Social Media and Conversational Marketing Portends Revamp of Marketing P's - http://blogs.mediapost.com

Posted by wontonu under News
From http://blogs.mediapost.com 6034 days ago
Made Hot by: on November 14, 2007 7:22 pm

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

Vote

0 Comment

E-Mail Open Rates Hinge on 'Subject' Line

Posted by wontonu under Online Marketing
From http://www.emarketer.com 6034 days ago
Made Hot by: on November 14, 2007 7:21 pm

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou Read More

Vote

1 Comment

The Dark Art Of SEO

Posted by ArmadaIG under Online Marketing
From http://www.webpronews.com 6038 days ago
Made Hot by: on November 14, 2007 12:50 am

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

Vote

1 Comment

FTC rings up fines for 'Do Not Call' violations

Posted by ureach under Legal
From http://redtape.msnbc.com 6039 days ago
Made Hot by: on November 13, 2007 12:34 am

With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co., Read More

Vote

0 Comment

Are Manufacturers Fed up with Internet Retail?

Posted by TerryJackson under Marketing
From http://www.smallbusinessnewz.com 6038 days ago
Made Hot by: on November 12, 2007 11:22 pm

Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter. Read More

Vote

0 Comment

'In-Context' Web Ads Better for Brand Recognition, Ad Recall

Posted by alphalife under Online Marketing
From http://www.marketingvox.com 6040 days ago
Made Hot by: on November 9, 2007 7:51 pm

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

Vote

0 Comment

Three Simple Steps to Improve Your Link Network : Kate DeBevois : Target Marketing

Posted by JohnH under Marketing
From http://www.targetmarketingmag.com 6095 days ago
Made Hot by: on November 9, 2007 6:53 pm

At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider T Read More

Vote

0 Comment

Cash Flow Improves, Confidence Falls For Small Business Owners

Posted by LeeAdams under News
From http://blogs.mediapost.com 6040 days ago
Made Hot by: on November 8, 2007 9:01 pm

According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8 Read More

Vote

1 Comment

More Americans Prefer To Give Gift Cards For Christmas, Survey Shows

Posted by LeeAdams under News
From http://www.allheadlinenews.com 6040 days ago
Made Hot by: on November 8, 2007 7:21 pm

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2 Read More

Vote

1 Comment

Journalists Consistent in Their Online Use and Preferences

Posted by LeeAdams under Public Relations
From http://blogs.mediapost.com 6040 days ago
Made Hot by: on November 7, 2007 11:12 pm

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More