When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?
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Is Your Social Media Marketing Strategy Passive or Active?
Posted by wontonu under Online MarketingFrom http://www.toprankblog.com 6056 days ago
Made Hot by: on October 24, 2007 1:06 pm
Most Americans Say Green Advertising is “Just A Marketing Tactic”
Posted by dobbie under NewsFrom http://blogs.mediapost.com 6059 days ago
Made Hot by: on October 23, 2007 2:04 pm
Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it
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Balancing Work and Life: Me Time
Posted by Becky under Self-DevelopmentFrom http://online.wsj.com 6056 days ago
Made Hot by: on October 23, 2007 2:03 pm
When Amanda Raab started online jewelry business PurePearls.com in 2004, she was excited, motivated and energetic. Less than two years later, she was just plain exhausted.
Like many entrepreneurs, Raab learned the hard way that she needed to maintain a more healthy balance between the work she loved and the personal life she neglected. Many bu Read More
Like many entrepreneurs, Raab learned the hard way that she needed to maintain a more healthy balance between the work she loved and the personal life she neglected. Many bu Read More
Persuading Others to Share Your Vision
Posted by Becky under ManagementFrom http://www.businessweek.com 6056 days ago
Made Hot by: on October 22, 2007 10:50 pm
Over the past 12 months I have spent hours in conversation with some of the most inspiring individuals in business and education to pinpoint the exact techniques and strategies these men and women use to inspire others to follow their vision. TFA Founder Wendy Kopp was one of them. Her story is amazing. Kopp developed the idea based on a Princeton
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Before Your New Product Launch, Solicit Criticism
Posted by ArmadaIG under MarketingFrom http://blogs.bnet.com 6058 days ago
Made Hot by: on October 22, 2007 4:10 pm
Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St
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Do Web Ads Lack Credibility?
Posted by ArmadaIG under Online MarketingFrom http://www.brandweek.com 6058 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse
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Four Secrets To Copywriting That Sells
Posted by suzyQ under Direct MarketingFrom http://www.targetmarketingmag.com 6056 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co
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A “Welcome” Message Keeps 'Em Coming Back
Posted by suzyQ under Online MarketingFrom http://blogs.mediapost.com 6056 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me
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Scientists Give PR People a Hand with Two Recent Studies
Posted by wontonu under Public RelationsFrom http://blogs.bnet.com 6058 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this
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Thirteen Tricks to Motivate Yourself
Posted by wontonu under Self-DevelopmentFrom http://www.lifehack.org 6057 days ago
Made Hot by: on October 21, 2007 7:10 pm
Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you'd rather sit on the couch isn't always easy. But unless calling in sick and waking up at noon have no consequences for you, it's often a must. For those of you who never procrastinate, distract yourself or drag your feet when you shoul
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