BizSugar.com › Published News › Page 4978

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

Why do budgets often bear little direct relation to a company's long-term strategic objectives? Because they don't take enough into consideration. A balanced scorecard augments traditional financial measures with benchmarks for performance in three key nonfinancial areas: 1. A company's relationship with its customers. 2. Its key internal proce Read More

Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn't enough to guide long-term investment decisio Read More

If you're looking for a robust on-demand web conferencing and collaboration service that allows users to meet on-line for a flat fee, Convenos Meeting Center might meet your needs. The customer only pays for the service ($30/month) and is not charged on a per minute basis, nor is s/he charged for audio services. Test drive a 14 day trial free a Read More

Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin Read More

Employee resignations and layoffs raise questions about network security and data security. Here are 7 ways to protect your small or midsize business Read More

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content. Read More