Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defens
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
8 Key Principles To Prepare For Invading A New Market
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 430 days ago
6 Ways To Make Your Solution Stand Out Above The Rest
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 432 days ago
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Unfortunately, what I see in this Interne
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Startup Professionals Musings: Startups Can Be Socially Mindful And Still Make Money
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 433 days ago
I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business mo
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Startup Professionals Musings: 9 Distinct Leadership Styles You Find In New Ventures
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 434 days ago
Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. For new entrepreneurs, leadership development efforts may be mor
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9 Keys To Group Participation, Alignment, and Results
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 437 days ago
Based on my experience in business, it takes a team that works together to be successful, in conjunction with leadership from the top. You may be able to establish a startup while working alone, or managing autocratically, but long-term business growth and success requires the power of effective gr
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7 Keys To Sustainably Enriching Your Customers’ Lives
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 439 days ago
As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. In this age of instant and global communication via social media and the I
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8 Mindset Principles That Lead To Success In Business
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 444 days ago
As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the challenge. It seems to be more a function of mindset and principles, more than education or natural ability. I’m convinced that we all have a si
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7 Steps To Greater Satisfaction As A New Entrepreneur
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 446 days ago
In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea, and now you are ready to jump in with both feet and enjoy the ride. Unfortunately, from my own experience, it’s not that simple, and not doing some prepa
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7 Leadership Insights That Lead To Business Success
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 451 days ago
During my many years in business, both as a professional and an entrepreneur, I always wished I knew the secret to success. Although I was never able to pinpoint any single one, I have gathered some insights which I’m certain are key. In more recent years as a mentor and angel investor, I’ve been e
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6 Ways A Business Can Lead With ‘We’ Rather Than ‘Me’
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 453 days ago
The recent world-wide health pandemic has highlighted again how fast things can and do change in the environment today, and it’s up to you to make sure your business can survive and thrive in this new world. As the current supply chain problems illustrate, we are all interconnected, and can no long
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