Tabitha McFarland
Tabby McFarland is a handmade business expert and writer dedicated to helping artisans and craft entrepreneurs turn their creativity into thriving businesses. With extensive experience in product marketing, Etsy sales strategies, and branding for handmade businesses, Tabby has guided countless makers in building successful ventures. Married to Leland McFarland, owner of Small Business Trends and BizSugar, Tabby combines her creative expertise with practical business insights to support entrepreneurs. When she's not sharing handmade business tips, Tabby enjoys cuddling her cat, reading a good book, and spending time with her family.
Marketing
What Is Brand Identity and Positioning?
Discover the essential elements of brand identity and positioning in our comprehensive guide. Learn how to effectively define your brand's unique voice, visual elements, and market placement to stand out in a competitive landscape.
Small Business News
Deluxe Corporation Wins CIO 100 Award for Third Year in a Row
Discover how Deluxe Corporation earned the prestigious CIO 100 Award for the third consecutive year, showcasing its commitment to innovation and excellence in technology leadership.
Management
10 Powerful HR Initiatives to Boost Employee Engagement
Discover 10 powerful HR initiatives for employee engagement that can transform your workplace culture and enhance productivity. Learn how to inspire, motivate, and retain your employees effectively.
Handmade Business
10 Stunning Backgrounds to Elevate Product Photography
Discover 10 stunning backgrounds for product photography that will elevate your visual storytelling. Transform your images and captivate your audience with these creative ideas and tips!
Franchise
Improve Your Franchise Business Success Rate
Discover effective strategies to enhance your franchise business success rate. Learn key practices, tips, and insights that can help you thrive in the competitive franchise landscape.
Small Business News
Unlocking Potential: Private Equity Embraces AI as Key Growth Driver
Discover how private equity firms are leveraging artificial intelligence to unlock new growth opportunities and enhance investment strategies in our latest article, "Unlocking Potential: Private Equity Embraces AI as Key Growth Driver."
Small Business Operations
How Does Workflow Technology Work?
Discover how workflow technology streamlines processes, enhances collaboration, and boosts productivity in your organization. Learn the key components and benefits of implementing effective workflow solutions.
Small Business Loans
Best Places to Get a Line of Credit
Discover the best places to get a line of credit with our comprehensive guide. We explore top lenders, interest rates, and application tips to help you secure the best line of credit for your needs.
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