In a landscape where creativity and technology intersect, the collaborative editing process of Apple TV’s hit series Severance showcases a prime example of how robust tools can enhance productivity. This insight comes from Geoffrey Richman, a supervising editor credited with the show’s stunning visuals and intricate storytelling. For small business owners, particularly in the creative sectors, Richman’s experience underlines the importance of investing in reliable technology to streamline workflows, improve collaboration, and maintain high-quality outputs.
The narrative of Severance revolves around the fictional Lumon Industries, where employees undergo a surgical procedure to separate their work lives from their personal identities. Ironically, employees like Richman—who helms the editing room—don’t possess such luxuries. Instead, they rely heavily on their tech setups to manage the demanding nature of video editing. Richman emphasizes his dependence on a suite of Apple devices, which include an iMac, Mac mini, and MacBook Pro, especially during complex editing episodes such as the season two finale, “Cold Harbor.” He notes, “It was a constant flow of ideas and my Mac setup allowed for such a smooth experience.”
For small business owners, the practical applications of Richman’s editorial toolkit extend far beyond the world of television. Investing in a connected ecosystem of devices can enable seamless collaboration among team members, especially for those working remotely or in creative settings. Richman’s ability to move fluidly between devices thanks to macOS features like iCloud and Continuity is particularly appealing. “As long as I’m logged into my account, everything I do shows up everywhere,” he explains, highlighting the convenience of integrated systems for managing ideas and projects on the go.
Additionally, Richman underscores the importance of multitasking capabilities. He often runs multiple applications simultaneously while editing, allowing for quick feedback loops with collaborators. “I like running all the things that I use throughout the day all the time,” Richman says. This level of efficiency can save small business owners significant time and ensure that projects progress without unnecessary downtime, ultimately contributing to better productivity.
Richman’s eco-friendly approach to editing underscores another critical benefit. His setup permits him to work in various locations while maintaining the same high-quality output. He mentions, “I could be lying in bed and I have a thought, and I’ll type it into my iPhone, and then the next day, it just shows up in the Notes app on my desktop.” This flexibility allows business owners to adapt their work environments to their preferences, which may enhance creativity and reduce stress.
However, while Richman’s experience is marked by a seamless workflow, small business owners should also be aware of potential challenges that come with integrating new technologies. The need for regular updates and maintenance can prove demanding, particularly for businesses without dedicated IT support. Additionally, relying on a specific ecosystem like Apple’s may pose compatibility issues with software used by clients or partners who prefer other operating systems.
Richman offers a glimpse into the complexities of his role, noting, “Those were definitely scenes where I was jotting down notes on my iPhone, and then — to get a different perspective — I’d work on my MacBook Pro.” This insight highlights the need for business leaders to cultivate a working style that accommodates collaboration while providing the tools necessary to innovate and explore creative ideas.
In a world where producing high-quality content is increasingly competitive, Richman’s experience with Apple technology illustrates the profound impact that effective tools can have on small business operations. His reflections suggest that well-integrated technology not only enhances workflow but also fosters creativity—a crucial element for success in any industry.
For those eager to delve deeper into Richman’s process and how it reflects broader trends in the creative economy, the second season of Severance is streaming on Apple TV+. Further insights can be explored in the Behind the Mac feature available on YouTube, providing additional context for aspiring creators and small business owners eager to optimize their productivity.
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Image Via Apple
