Blind Tiger Coffee Roasters, a burgeoning specialty coffee chain based in Tampa Bay, is embarking on an exciting growth trajectory, partnering once again with Square to enhance its operations. This collaboration comes as the coffee chain, initially launched in 2014, prepares to expand from eight locations to a total of 16 within the next two years, including at popular spots like the Tampa Zoo and Clearwater Marine Aquarium.
As Blind Tiger aims to solidify its presence in the community, the partnership with Square will help them deploy integrated technology solutions that are crucial for streamlined operations and customer engagement. The shift back to Square was prompted by challenges faced after switching providers in 2022, where operational stability and system integration proved problematic. Returning to Square, Blind Tiger found not just a provider for their payment processing needs but a true partner dedicated to fostering their growth.
“Coming back to Square feels like coming home,” said Roberto Torres, founder of Blind Tiger Coffee Roasters. He emphasizes the importance of a technology partner that can meet the diverse needs of their quickly evolving business, which includes reliable payment processing and streamlined engagement tools for their customer base.
In practical terms, the use of Square’s technical ecosystem translates to enhanced operational efficiency. This includes the implementation of Square Register and Kitchen Display System for seamless order management and self-serve kiosks to improve customer convenience. Not stopping there, Blind Tiger utilizes custom sticker printers for precise order preparation, along with partnerships for delivery services via well-known platforms like Uber Eats and DoorDash.
Moreover, implementing an integrated loyalty program through Incentivio significantly boosts customer relations, while the ability to reach over 35,000 subscribers via email and SMS marketing creates further avenues for engaging their fan base. Torres noted, “Square has shown a genuine commitment to helping us succeed in our local neighborhoods.”
The tangible benefits of these enhancements are already evident. Blind Tiger reports faster checkout times and fewer order errors, easing staff training and allowing its team to focus more on customer service and building community connections. This focus on “core values” has been essential in nurturing a loyal customer base, with some regulars reportedly spending upwards of $17,000 annually.
While the benefits of these integrated systems are substantial, small business owners should consider the potential challenges that accompany such a rapid expansion. Transitioning back to Square may reassure operational stability, but it might also require staff retraining on new systems, which can temporarily disrupt service until everyone is acclimated.
Furthermore, as Blind Tiger moves toward a hybrid food and bar model, maintaining the standard of quality and customer experience across multiple locations will be vital. Adaptability, continued staff engagement, and a focus on community will remain essential to meeting these new challenges.
Square’s Head of Food & Beverage, Ming-Tai Huh, remarked, “Blind Tiger Coffee Roasters exemplifies the type of business partner we love to support at Square.” The collaboration is clearly designed to not only enhance operational capacity but also enrich local community ties, making it a model for small businesses looking to harness technology for scaling efficiently.
In summary, Blind Tiger’s strategic use of Square’s technology platform reflects a broader trend among small businesses leveraging integrated solutions to fuel growth. With community engagement at its core, Blind Tiger’s expansion is poised to be a significant success, showcasing the potential unlocked through thoughtful partnerships.
For additional insights into Square’s offerings for food and beverage businesses, you can explore their solutions here. More information on Blind Tiger Coffee Roasters is also available on their official website at blindtigercoffeeroasters.com. For further details on this partnership and its implications, the original press release can be found here.
Image Via BizSugar
