Boston’s Seaport is gearing up for its highly anticipated winter transformation with the return of Snowport, a festive celebration that promises to be a significant boost for small businesses as well as a delightful experience for the community. Set to launch on November 8, 2024, this annual event has quickly become a beacon of holiday cheer, featuring an open-air market packed with activities, dining options, and local vendors.
Ariel Foxman, Vice President of Brand & Experience at Boston Seaport by WS Development, remarked, "Snowport continues to grow and evolve. Thanks to our ongoing partnership with Constant Contact and The Makers Show, we are proud to showcase over 120 small businesses at this year’s Holiday Market, giving them a platform to thrive." This sentiment is echoed by Boston Mayor Michelle Wu, who highlighted the market’s role in uniting residents and tourists alike: “Snowport has had a tremendous impact in our business space during the holiday season by bringing small businesses, residents from across the city, and tourists together for their annual festivities.”
Snowport is set to feature over 120 small businesses, with 22% of them new participants this year, and a significant portion of vendors identifying as BIPOC or female-owned. The Holiday Market will spotlight various artisanal products, from handmade jewelry to gourmet treats, making it a key opportunity for local retailers to connect with shoppers looking for unique, giftable items.
Small businesses in particular stand to benefit from the Snowport Scholarship Program, a new initiative aimed at supporting underrepresented entrepreneurs. Twelve selected recipients will receive discounted booth fees as well as marketing coaching from Constant Contact’s experts. “The Holiday Market at Snowport isn’t just about shopping – it’s an opportunity to support the small businesses that contribute to the vibrancy of our communities and give them the tools they need to grow for years to come," shared Frank Vella, CEO at Constant Contact.
Practical benefits for small business owners include the exposure to a large audience and the support of comprehensive marketing assistance. Participating in events like Snowport can dramatically increase visibility during the lucrative holiday shopping season. Beyond foot traffic, the Holiday Market is set to feature various attractions, such as the new Music Stage by Mohegan Sun, where local musicians will perform, adding a vibrant atmosphere that can draw crowds and ultimately increase sales.
However, there are challenges that small business owners may need to consider. Securing participation in a crowded market can be competitive and expensive, despite the support offered through initiatives like the Snowport Scholarship. The need for effective marketing and differentiation in a bustling environment will be crucial for success. Business owners looking to stand out should focus on high-quality branding and unique offerings that will appeal to the diverse shopper base.
The array of activities planned for Snowport promises to attract families and individuals looking for festive experiences, which can lead to increased engagement with local businesses. From iceless curling lanes to craft sessions and food trucks, the festive offerings are designed to create a bustling atmosphere that encourages shopping and social interaction.
As the season unfolds, it will be essential for small business owners to leverage the marketing tools they have access to, including potential collaborations and promotions synchronized with Snowport events. The introduction of the Seaport Insider app for making timed reservations signifies a modern approach to managing the customer experience, which businesses should embrace to optimize their participation.
Snowport’s successful execution relies not just on participation, but also on the community’s engagement. The vibrant programming, which includes live music, food, and interactive experiences, creates an ideal environment for small businesses to thrive during the holiday rush. As noted by the founders of The Makers Show, this project is about “creativity” and the “hustle” of makers, reemphasizing the importance of adaptability in this changing retail landscape.
For more detailed information on Snowport and the participating businesses, interested readers can visit www.bostonseaport.xyz/snowport.
As the countdown to the opening begins, small business owners are encouraged to take full advantage of this vibrant community effort, not just for immediate sales, but for long-term relationships and brand awareness that can carry through into the new year. With the collective strength of Boston’s local entrepreneurs, Snowport is set to be a hallmark of holiday cheer and economic opportunity in the Seaport district.
For more information, check out the original press release here.
Image Via Envato: frimufilms
