In a significant pivot intended to sharpen its focus, Deluxe Corporation has announced the sale of its long-standing Safeguard business to Proforma. The move, which is expected to close within the coming weeks pending regulatory approvals, marks a strategic shift as Deluxe aims to streamline operations towards its Payments and Data solutions.
For small business owners, this news signals an evolving landscape in the promotional products and printing sector. With nearly 60 years of experience, Safeguard has long provided printed and promotional solutions that help businesses drive growth. As these services transition to Proforma, small businesses can expect a continued commitment to quality and innovation under a new roof.
“This deal is truly a win-win," stated Tracey Engelhardt, President of Print for Deluxe. "We will continue to provide checks and other printed offerings to Proforma and its distributors on an ongoing basis, further ensuring a smooth transition for our customers." This continuity could ease concerns among small businesses relying on Safeguard’s services, ensuring they don’t experience a disruption during this change.
For Proforma, the acquisition strengthens its already substantial foothold in the printing and promotional product industry. Michael Roney, Chief Strategy Officer at Proforma, emphasized the cultural alignment between the companies, saying, “The opportunity to join Proforma and Safeguard is more than a business transaction. We’re bringing together two networks of talented people who share a commitment to innovation and values.” This shared ethos may translate into enhanced service offerings for small businesses, reinforcing the infrastructure supporting promotional and printed material.
As Proforma gears up to integrate Safeguard into its framework, small business owners stand to gain from a richer selection of products and services. Proforma’s nearly 50 years of experience and a hefty investment of over $50 million in technology positions it as a leading force in the industry. This level of investment often results in advanced technology solutions that can streamline operations and increase efficiency for small business owners.
However, while the merger bodes well for innovation and service continuation, small business owners should remain aware of potential challenges. Transition periods can be unpredictable, and the integration of two established entities may lead to temporary fluctuations in service availability or product offerings. Engaging with Proforma and staying informed about changes can help mitigate uncertainties.
In practical terms, small businesses can benefit significantly from the range of promotional solutions available through Proforma. With their network of distributors already recognized for generating notable annual revenue, small business owners might find new opportunities for branding and customer engagement, from customized promotional products to effective marketing materials.
As the deal unfolds, it will be crucial for small business owners to stay updated on how this change might impact their current agreements with Safeguard. Proforma’s commitment to maintaining the integrity of the Safeguard brand provides a reassuring backdrop, but proactive communication will be key for businesses navigating this transition.
Deluxe Corporation, known for its expertise in payments and data solutions, will benefit from the sale as well, aligning its resources with its strategic priority of enhancing its focus on these areas. For entrepreneurs and small business owners relying on their services, this means potential introductions of more refined financial and operational solutions in the near future.
In summary, the sale of Safeguard to Proforma is a strategic move that may yield positive outcomes for small businesses. By integrating services and leveraging technology, both companies can anticipate innovation that directly benefits the agricultural landscape for small enterprises. Small business owners should keep an eye on this transition to utilize new offerings and keep their operations running smoothly.
For more details, you can read the original press release here.
Image Via BizSugar
