In a bold move that blends security with personal flair, Docusign is launching six new digital signature styles to celebrate the 25th anniversary of the ESIGN Act, which legalized digital signatures. This initiative not only showcases Docusign’s commitment to evolving its technology but also reflects a growing demand among users for personalization in their digital interactions.
Digital signatures have long been synonymous with security and efficiency in business transactions, but Docusign is seizing the opportunity to enhance the art of signing. As Allan Thygesen, CEO of Docusign, remarked, “We’ve spent over 20 years perfecting the science of digital agreements—the security, the speed, the reliability. Now we’re adding in more of the art.” This combination could offer small business owners not just a tool for signing agreements but a way to express their brand’s identity in a digital world.
The new styles are designed by acclaimed typeface designers Libbie Bischoff and Lynne Yun. Each option captures different personality traits and styles, from the clean elegance of "The Curator" to the vibrant energy of "The Party Starter." These signature styles are not just about looks; they can convey the essence of a brand. For many small business owners, this becomes an opportunity to present a polished image that resonates with clients and stakeholders.
A recent Docusign survey revealed intriguing generational differences: only 51% of Gen Z members use cursive signatures compared to 80% of Baby Boomers, highlighting the evolving nature of self-expression through signatures in the digital age. Over half of respondents expressed the desire for personalization in digital signatures—evidence that aesthetics matter just as much as security.
The implications for small businesses are noteworthy. By adopting these new signature styles, entrepreneurs can align their digital processes with their brand ideals. Whether crafting contracts, proposals, or client agreements, a signature that reflects one’s personality can enhance the overall impression left on clients. The attention to detail in one’s digital signature communicates professionalism and thoughtfulness, essential traits for any thriving business.
However, while the idea of personalized signatures might sound appealing, small business owners should be mindful of potential challenges. Transitioning to new digital signature formats can require additional training and adjustment, particularly for teams that are used to a more uniform approach. Ensuring that all employees understand how to choose and utilize these signature styles effectively can involve an investment of time and resources.
Additionally, maintaining a balance between aesthetics and functionality is critical. As digital signatures are integral to the legitimacy of contracts, businesses cannot afford to compromise security in favor of looks. Docusign’s emphasis on maintaining high-security standards should reassure users that, despite the new styles, the core functionality remains firmly rooted in safety and reliability.
Ultimately, Docusign’s initiative signifies a cultural shift in how business transactions are perceived. As contracts become increasingly automated and impersonal, the personalization of digital signatures offers a vital touchpoint for human connection. As Thygesen aptly states, “These new signatures are designed to help you show up as yourself in a digital world.”
For small business owners aiming to stay ahead in the digital landscape, embracing these new signature styles could not only streamline their operations but also reinforce their brand identity, providing a nuanced expression of who they are in an increasingly digital marketplace.
For more detailed insights into these new signature styles, you can read the original press release here.
Image Via Envato: YuriArcursPeopleimages
