Goodfellas Pizzeria, known for its delicious New York-style pizza and diverse culinary offerings, is leveraging technology to streamline operations and enhance customer experiences across its multiple locations. By partnering with Square, a leader in payment and point-of-sale solutions, Goodfellas is implementing an integrated system that supports their ambitious growth goals and operational needs.
Founded in 2006, Goodfellas has transformed from a local pizza shop into a multi-location restaurant group that includes the speakeasy-style Wiseguy Lounge and the Mexican-inspired Desperados Cantina. As demand grew, so did the need for a technology solution capable of handling the complexities of managing diverse restaurant concepts. With Square’s comprehensive platform, Goodfellas is not only maintaining operational consistency but also improving service quality across its establishments.
Eric Boggs, co-owner of Goodfellas, emphasized the role of technology in their growth strategy. “We’re always striving to provide our customers with the best pizza and an unforgettable atmosphere across all our locations,” he stated. “Technology is playing a growing role in helping us accomplish that.” After experimenting with other solutions, Goodfellas returned to Square, finding it to be a better fit for their evolving business model. Boggs pointed out the necessity for a partner that understands their unique challenges, something Square has proven it can provide.
One of the standout features of this partnership is the deployment of the Square Handheld devices. Goodfellas has acquired over 50 of these compact point-of-sale units, allowing staff to take orders at the table, close checks quickly, and manage floor plans without interrupting the dining experience. This mobility aims to enhance both customer and employee satisfaction, particularly during busy service periods.
Moreover, Square’s platform integrates various business operations, simplifying processes such as sales tracking, inventory management, and customer engagement. Features like Square Marketing and Square Loyalty are designed to strengthen customer retention by rewarding diners, while Square Invoices streamline catering operations. The system is further enhanced by integrating third-party tools like 7Shifts for efficient team management.
However, as beneficial as this technology partnership might be, small business owners should consider the potential challenges of adopting new systems. Transitioning to a new platform may require training for staff, adjustments in workflow, and the need for consistent tech support. Moreover, while technology can improve operational efficiency, it’s crucial to maintain the personal touch that defines a successful hospitality business.
Ming-Tai Huh, Square’s Head of Food and Beverage, remarked on the importance of aligning technology with operational needs. “Tools like Square Handheld have become natural extensions of the way teams at restaurants like Goodfellas work, unlocking faster service and smoother operations without disrupting the hospitality that keeps customers coming back,” he explained. This synergy can be particularly valuable for multi-location establishments facing various operational complexities.
As Goodfellas continues to expand its footprint across states like Kentucky, Tennessee, Ohio, and Indiana, the partnership with Square is set to play a crucial role in their strategy. For small business owners observing this development, the message is clear: carefully selected technology can empower growth, enhance the customer experience, and streamline operations.
For more details on Goodfellas Pizzeria or to explore the capabilities of Square’s technology for restaurant businesses, visit Goodfellas Pizzeria and Square’s Restaurants Page.
By embracing such cutting-edge solutions, small business owners can not only meet customer expectations but also position their establishments for sustainable growth amid today’s competitive landscape. The success story of Goodfellas Pizzeria serves as a compelling case for the thoughtful integration of technology in the food and beverage industry.
For additional information, refer to the original press release here.
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