At CES 2026, Google unveiled significant advancements in its Google TV platform that could transform how small business owners leverage this technology, enhancing both entertainment options and practical applications for their establishments. The rollout of Gemini promises to streamline interactions between users and various devices, making it easier than ever to engage with digital content.
One of the standout features introduced is the visually rich framework powered by Gemini. It allows users to explore their favorite topics through an engaging interface that incorporates images, videos, and real-time updates. For small business owners who often cater to communal gatherings or seek to engage customers through media, this feature could enhance the viewing experience, keeping patrons entertained with immediate access to relevant information, such as sports highlights or news updates.
"Deep dives" offer narrated, interactive overviews for more complex topics, tailored to be family-friendly. This feature can be particularly beneficial for businesses hosting family-oriented events or services. By providing accessible information visually and interactively, owners can create a welcoming atmosphere that keeps guests engaged.
The integration of Gemini with Google Photos allows users to search through personal libraries for specific people or moments. Small businesses can capitalize on this functionality for marketing initiatives, showcasing personalized content or creating memorable experiences through curated photo displays. The Photos Remix feature adds a creative flair by allowing users to apply artistic styles, while the ability to generate cinematic slideshows can serve as a compelling way to celebrate milestones, customer testimonials, or special events within a business environment.
Additionally, with creative tools like Nano Banana and Veo, users can reimagine photos or create original media directly on their TVs. For small businesses, this means that promotional videos or event recaps can be easily crafted and displayed. Visual storytelling is a powerful marketing tool, and these features can help businesses engage their audience more dynamically.
Another practical enhancement is Gemini’s use of natural language processing to improve user experience. Small business owners often find navigating complex settings to be a time-consuming task. With the ability to voice commands such as “the screen is too dim” or “the dialogue is lost,” users can optimize their audio-visual settings without interrupting ongoing shows or events. This streamlined functionality could save owners valuable time, allowing them to focus on running their business rather than technical difficulties.
As these features begin to roll out on select TCL devices and other Google TV platforms in the coming months, small business owners should consider the various ways they can incorporate this technology into their operations. The benefits of enhanced customer engagement through visual and interactive media, personalized content displays, and simpler technology management are significant.
However, there are potential challenges to keep in mind. Transitioning to new technology often comes with a learning curve, especially for staff who may not be as tech-savvy. Ensuring that all team members are adequately trained to utilize these new features will be vital. Moreover, as these advancements are rolled out in phases, businesses must stay informed about compatibility with their existing devices and the associated costs.
In a rapidly evolving digital landscape, staying ahead of trends like these can provide a competitive advantage. By leveraging the capabilities of Google TV and Gemini, small businesses can create immersive environments that both entertain and inform, ultimately driving customer loyalty and engagement.
For a deeper dive into these announcements and their implications, visit the original post on the Google blog here.
Image Via Gemini
