The hospitality industry is witnessing a significant transformation as more hotels, resorts, and casinos adopt the Oracle Hospitality Cloud platform. This shift is enabling businesses to streamline operations, enhance guest experience, and harness data to stay ahead in a competitive marketplace. In the last fiscal year, Oracle has reported a remarkable 31% year-over-year rise in properties utilizing its OPERA Cloud Property Management System (PMS), with 3,500 properties now accessing OPERA Cloud Central.
Prominent brands, including Absolute Hotel Services, Hyatt, and Omni Hotels and Resorts, are already reaping the rewards of adopting this unified, composable hospitality platform. This growing trust in Oracle’s solutions indicates that both large and small operators are recognizing the importance of technology in their operations.
Oracle’s OPERA Cloud provides a suite of tools designed to simplify and enhance various facets of hotel management. With embedded AI workflows, the platform boosts efficiency and automates processes, allowing hoteliers to focus more on guest satisfaction and less on operational hurdles. Laura Calin, Senior Vice President of Oracle Hospitality, emphasized the need for modern hoteliers to balance guest satisfaction with operational excellence and profitability. She remarked, “The proof is in our rapid growth and the success stories of our valued customers.”
Key features of the OPERA Cloud platform are tailored to meet the unique needs of small businesses in the hospitality sector. For example, the Oracle OPERA Cloud Central unifies key functions like reservations, sales, and loyalty programs into one interface. This consolidation mitigates duplicate efforts and provides teams with real-time, actionable data, making decision-making more agile. This can be particularly beneficial for smaller operations looking to scale.
Additionally, the OPERA Cloud Mobile application enhances productivity by enabling staff members to manage reservations and room statuses remotely. Available in 12 languages, it caters to a diverse labor force and simplifies daily operations. In small hotels, where staff may wear multiple hats, this mobile platform can reduce the time required for routine tasks, freeing staff to focus on customer interactions.
One standout feature is the integration of OPERA Cloud with Simphony, Oracle’s point-of-sale solution. This advanced functionality allows hotel staff to tap into guest profiles and preferences in real time, facilitating personalized service, such as managing dietary restrictions during dining experiences. Small hotel operators can use this capability to create memorable guest interactions, setting their services apart in a crowded market.
Oracle also has introduced GloriaFood, a digital ordering platform that integrates seamlessly with OPERA Cloud. This tool allows guests to order food and drinks from their mobile devices and charge expenses to their rooms. In the age of contactless service, this feature presents an appealing option for both guests and hospitality businesses looking to streamline operations.
The company’s OPERA Guest Engagement and Merchandising system, powered by AI, generated $300 million in upsell demand last fiscal year. By embedding this system into the check-in process, hotels can offer real-time personalized offers, effectively increasing upsell revenue and enhancing the guest experience. For small hotels, these features can significantly boost revenue without the need for major investments in marketing or additional staff.
Despite these advantages, small business owners should consider potential challenges when adopting new technology platforms. Transitioning to a comprehensive system like OPERA Cloud can require substantial time and resources for implementation and training. Small hotels might face initial friction as staff adapt to new workflows, and financial strain could arise from subscription costs associated with cloud-based solutions. It’s crucial for businesses to evaluate their existing infrastructure and readiness for such a transformative move.
As Oracle continues to expand its offerings, the increasing reliance on technology to enhance operational efficiency and guest satisfaction is clear. With a focus on automation, data utilization, and personalized service, the OPERA Cloud platform is positioned to empower small hospitality businesses looking to thrive in today’s digital landscape.
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