Salesforce has officially opened a new office in Mexico City, marking a significant milestone in its commitment to the region’s growth as a tech hub. Designed to accommodate up to 2,000 employees, this office is part of Salesforce’s ambitious strategy to empower businesses in Latin America, particularly through innovative technological solutions. This strategic expansion signals strong opportunities for local small business owners and a chance to leverage emerging technologies.
Relina Bulchandani, Executive Vice President of Real Estate & Workplace Services at Salesforce, emphasized the importance of this development. “Opening our largest-ever Latin America office in Mexico City is a major milestone that reinforces our continued investment and deep commitment to the region,” she said. The new location, situated in the Miyana II building, spans 192,000 square feet and is equipped with state-of-the-art resources.
This office serves as Salesforce’s second Global Delivery Center (GDC) since its original establishment in 2024, focusing on assisting local businesses in their digital transformation journeys. Through the GDC, Salesforce intends to offer consulting services in Spanish, Portuguese, and English, catering to a variety of local enterprises. Notably, well-regarded companies like FEMSA and Grupo Bafar will have direct access to Salesforce’s expertise on implementation and technical solutions.
Phil Sebok, Country Manager for Salesforce in Mexico, highlighted the role of local talent in driving success for customers. “We are incredibly proud of our customers’ achievements and the pivotal role that local talent plays in their success,” he stated, reinforcing the entrenched belief that innovation and growth stem from a strong, capable workforce.
Salesforce’s presence is set to expand significantly, supported by a USD $1 billion, five-year investment plan that also allocates funds for education initiatives. The company is committed to helping 100,000 Mexican students acquire essential AI skills, a move that could significantly contribute to the local talent pool and foster future technological advancements in small businesses.
Beyond direct business implications, the new office demonstrates Salesforce’s commitment to sustainability and community development. It boasts LEED Gold certification, showcasing a modern approach to design that emphasizes sustainability—utilizing healthy materials and energy-efficient solutions. These characteristics not only fulfill corporate responsibility but also create attractive workplace environments for potential employees.
However, small business owners should also consider potential challenges. While the advancements in technology and AI present immense opportunities, adapting to these changes may require investment in staff training and upskilling. As businesses navigate these transformations, being proactive in integrating new tools and solutions will be crucial for staying competitive.
Salesforce’s philosophy of philanthropy also marks a noteworthy aspect of its operations in Mexico. The company’s 1-1-1 model emphasizes dedicating 1% of equity, product, and employee time to community enhancement. Recently, Salesforce announced a partnership with Habitat for Humanity Mexico to aid in building homes and strengthening communities. The commitment includes dedicating 10% of its volunteer hours to support this initiative while offering pro-bono tech hours to boost mission impact.
Charly Arguindegui, Executive Vice President & General Manager for Salesforce Latin America, noted, “The momentum for Agentic Enterprises in Latin America is undeniable. We are seeing how our customers are embracing AI to reimagine their operations and deliver exceptional experiences.” This sentiment underlines an exciting era for small business owners in Mexico who are eager to tap into AI technologies and enhance their operational capabilities.
Salesforce’s expansion in Mexico City is set against a backdrop of regional transformation, providing new avenues for growth and collaboration. With local businesses positioned to leverage Salesforce’s resources and expertise, this development could usher in a new wave of innovation and community engagement, setting a precedent for tech-driven growth in Latin America.
For more details on Salesforce’s initiatives and the new office launch, you can visit the original announcement here.
Image Via Salesforce
