Salesforce has unveiled a groundbreaking tool aimed at enhancing the experience of attendees at the 2026 World Economic Forum (WEF) Annual Meeting, set to take place from January 19–23 in Davos, Switzerland. The new app, named EVA, leverages the capabilities of the Agentforce 360 platform, harnessing institutional knowledge to provide unprecedented support for over 3,000 global leaders gathered at the event.
EVA operates as a proactive, AI-driven concierge, moving far beyond conventional chatbots. This innovative application is designed to assist leaders in not only accessing information but also prioritizing tasks and taking decisive actions. In an environment where the speed of decision-making can be crucial, EVA aims to bridge the gap between available insights and practical applications in real time.
Marc Benioff, Chair and CEO of Salesforce, expressed enthusiasm about the potential impact of EVA for attendees, stating, “EVA, powered by Agentforce 360, is far more than a chatbot. It’s an agentic concierge, grounded in trusted data, that helps leaders move faster, prepare better, and take action.” This reflects a shift towards increasingly automated solutions, which may resonate with small business owners looking to streamline operations.
EVA’s capabilities include recommending high-impact sessions, managing personalized agendas, and generating detailed briefing documents almost instantaneously. Small business owners can see the practical applications of such technology in their operations as well. For instance, creating personalized schedules for meetings or events—and automating the management of those schedules—could save significant time and energy, allowing teams to focus on high-priority tasks.
A notable aspect of the application is its methodical integration of data with AI and human interaction. By utilizing Agentforce 360, EVA sources information from Salesforce’s robust Data 360 engine and the WEF’s extensive institutional knowledge, providing contextual support for its users. This capability allows attendees to access a wealth of information tailored to their specific needs almost effortlessly.
For small business leaders, adopting similar technologies could transform how they manage logistics, from event planning to customer service. EVA showcases how data-driven decision-making can enhance efficiency, thereby increasing productivity without the burden of extensive manual processes. Børge Brende, President and CEO of the World Economic Forum, emphasized the potential for unlocking institutional knowledge, stating, “We aren’t just optimizing agendas; we are putting the full depth of the World Economic Forum’s institutional knowledge directly into the hands of every single attendee.”
However, the integration of sophisticated AI platforms like EVA is not without its challenges. Small business owners may grapple with the implementation costs and time required to effectively integrate such systems into their workflows. Additionally, the dependence on data raises questions about information security and ensuring that sensitive business insights remain protected.
EVA also provides navigation assistance through event maps and facilitates networking opportunities by recommending relevant sessions and connections. The real-world implications of this functionality point to a trend that small businesses could leverage to enhance customer experiences. By employing tools that streamline operations and provide comprehensive support, businesses could foster better relationships with clients, yielding greater satisfaction and loyalty.
Looking ahead, the World Economic Forum plans to expand the functionalities of Agentforce 360, with aims to simplify various operational processes such as membership registration and case management. This vision of the Agentic Enterprise may inspire small business owners to explore similarly innovative methods to streamline their efforts, ultimately delivering high-quality, personalized experiences without overwhelming staff or systems.
Small business leaders who keep an eye on these advancements can position themselves to adopt technologies that support their operational needs effectively. By harnessing AI and data-driven solutions, they can navigate the complexities of their industries and enhance their business efficiencies. As demonstrated at the World Economic Forum, the future of effective decision-making lies with tools that can operate at the intersection of technology and human insight.
For more details, you can read the original press release from Salesforce here.
Image Via Salesforce
