Salesforce has solidified its standing in the digital commerce landscape by being recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce. This notable achievement, marking the company’s tenth consecutive year in a leadership position, underscores its commitment to delivering innovative solutions for businesses navigating the rapidly evolving e-commerce environment.
With digital commerce projected to comprise 20.5% of total global retail sales by 2025, amounting to an astonishing $6.42 trillion, the need for small businesses to adapt and thrive in this space has never been more critical. As both B2C and B2B companies increasingly shift their operations online, platforms like Salesforce’s Agentforce Commerce are emerging as vital tools capable of streamlining processes, enhancing customer experiences, and ultimately driving revenue growth.
Agentforce Commerce, previously known as Commerce Cloud, is designed to cater to the diverse needs of businesses in this agentic era. This unified commerce platform offers a comprehensive suite of features that allow businesses to manage everything from order processing to customer loyalty under one umbrella, simplifying operations and enhancing efficiency.
Key benefits of adopting Agentforce Commerce include:
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Personalized Experiences: The platform enables businesses to leverage the Agentforce 360 Platform, which creates customized and autonomous shopping experiences on a large scale. This focus on personalization is essential, especially as customers increasingly expect tailored services.
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Unified Functionality: By integrating essential retail functions like Order Management, Point of Sale, and payments, Agentforce Commerce provides a streamlined operational framework. This can result in reduced complexity and overhead, a boon for small businesses juggling multiple systems.
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Global Capabilities: Agentforce Commerce supports operations in over 60 languages and 150 currencies, making it particularly advantageous for small businesses looking to expand their reach beyond local markets. The ability to handle multi-site architectures also enhances its appeal to diverse operations.
- Scalability and Security: For businesses experiencing varying levels of traffic, the platform’s secure and resilient architecture ensures they can scale efficiently during peak times. With concerns around data security paramount for most small business owners, Salesforce’s emphasis on data encryption adds an extra layer of reassurance.
As Nitin Mangtani, EVP & GM of Agentforce Commerce, articulated, “Agentforce Commerce is the unified platform built for this new era, natively connecting digital commerce, point-of-sale, and order management with actionable data and agentic AI.” This emphasis on integration is especially relevant for small business owners, who may struggle with disparate systems and look for cohesive solutions that drive growth.
However, while the benefits are compelling, small business owners should remain cognizant of potential challenges. Transitioning to a new platform can require significant time and resources. Additionally, given that Agentforce Commerce is designed for enterprise-level functionality, smaller businesses may need to evaluate whether they can fully utilize the platform’s extensive features without incurring excessive costs.
Salesforce recently showcased several innovative features at Dreamforce, including Guided Shopping Agent and customizable storefront components, which can enhance the shopping experience and operational efficiency. Furthermore, with support for the Agentic Commerce Protocol in collaboration with Stripe and OpenAI, businesses can showcase their product catalogs to consumers for quick transactions, leveraging cutting-edge technology to remain competitive.
The feedback from Salesforce customers highlights the platform’s industry standard practices and extensive integration capabilities. One user noted, "It offers a wide variety of integrations, including with the CRM. Covers all our needs in terms of e-commerce, from payment to fulfillment." Another remarked on its adaptability and security features: "Its shared architecture can handle a high volume of customers and provides automatic scaling of resources."
As digital commerce continues to evolve, small business owners must choose solutions that empower them to compete effectively. Salesforce’s recognition in the Gartner Magic Quadrant serves as a testament to its capabilities and could offer substantial advantages to businesses looking to enhance their e-commerce strategies.
For more information on Salesforce’s offerings and the details behind this latest recognition, you can read the full press release here.
Image Via Salesforce
