Square has taken a significant leap in streamlining its services for small business owners with a newly simplified pricing structure designed to enhance access to its vast ecosystem of business tools. The company has replaced its previous 18 à la carte subscription options with a more transparent and flexible three-tier plan: Square Free, Square Plus, and Square Premium. This change aims to empower sellers, making it easier for them to choose the tools that best fit their evolving business needs.
By simplifying pricing, Square intends to reduce the complexity that often hampers small business owners. Statistics indicate that sellers leveraging Square’s software see a 9% increase in sales, emphasizing the value these tools bring. The new plans are structured to grow with businesses, offering clear benefits as they scale.
Square Free, priced at $0 per month per location, provides essential features such as point of sale, website creation, online ordering, invoicing, and Square Banking without requiring a paid subscription. This entry-level plan enables sellers to access vital tools needed to operate without an upfront financial commitment.
For businesses seeking more robust functionality, Square Plus is available for $49 per month per location. In addition to everything included in Square Free, this plan features advanced point-of-sale tools tailored for various industries, from quick-service restaurants to retail shops. Square Plus also includes inventory management, loyalty programs, marketing tools, and staff management solutions, along with a lower processing fee of 2.5% + 15¢ for in-person payments.
For those looking for comprehensive features, Square Premium is priced at $149 per month per location. This plan encompasses nearly all of Square’s software offerings, 24/7 phone support, and advanced reporting capabilities while offering the lowest processing rate at 2.4% + 15¢ for in-person transactions.
Many sellers already utilizing these new plans have reported significant benefits, noting a newfound ability to explore and implement software tools they previously overlooked. The introduction of predictable costs has also been welcomed, helping sellers manage budgets more effectively.
Square’s recent moves reflect the changing landscape of business. Modern enterprises often do not fit traditional molds—coffee shops may evolve into social hubs, and salons can become wellness centers. Square’s solutions are designed to adapt to this reality, assisting businesses in opening new locations or diversifying revenue streams without the burden of multiple subscriptions or complicated pricing structures.
Willem Avé, Global Head of Product for Square, articulated the company’s mission, stating, “Sellers want to focus on growing their business, and our job is to provide them with the powerful, innovative commerce tools that help them accomplish this.” He noted that as businesses evolve, the process of adopting essential tools should be straightforward and accessible, allowing owners to prioritize customer service and community engagement.
Nick Molnar, Global Head of Sales and Marketing at Block, echoed these sentiments, stressing the competitive advantage presented by Square’s integrated ecosystem. “We know how transformative it is when businesses can easily connect payments, operations, marketing, analytics, and so much more, all within one platform,” he remarked. “With simplified pricing that scales with growth, we’re unlocking new potential for millions of sellers.”
With the new pricing structure available to all new U.S. sellers and most existing U.S. sellers encouraged to adopt the changes through their Square Dashboard, this overhaul promises to enhance the way small business owners interact with essential tools. As Square continues to evolve, its focus on inclusivity and transparency sets it apart as a partner in driving sustainable local businesses forward.
For further details on Square’s new pricing plans, visit the original announcement at Square Press Release.
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