Leland McFarland
Hi, I’m Leland McFarland, the owner of Small Business Trends and BizSugar.com. My current focus is on providing startup advice through BizSugar.com, where I share insights and tips for aspiring entrepreneurs and small business owners. I believe that starting a business is one of the most rewarding adventures you can take, and I’m here to make that journey a little easier for others by sharing practical, actionable advice.
Outside of work, I’m a bit of a gamer—video games are my way to unwind and recharge. When I’m looking to get hands-on, I turn to woodworking, where I love crafting pieces that blend function and creativity.
Marketing
Proven Strategies to Boost Conversions with Influencer Marketing
Discover proven strategies to boost conversions with influencer marketing. Learn how to effectively collaborate with influencers, leverage their audience, and increase your sales and engagement rates. Unlock the potential of influencer partnerships to drive results for your brand.
Marketing
Using Email Marketing to Create Brand Loyalty: Strategies That Work
Discover effective strategies for using email marketing to create brand loyalty in our latest article. Learn how to engage your audience, build trust, and foster long-lasting relationships that boost customer retention and brand devotion.
Small Business News
Markey Calls for Transparency on DOGE Operations within Small Business Administration
Senator Markey urges the Small Business Administration to enhance transparency regarding its operations involving Dogecoin, advocating for clearer guidelines and accountability in cryptocurrency usage for small businesses. Discover the implications of this call for transparency and its potential impact on the crypto landscape.
Small Business News
AAA Reports Significant Shift in Fuel Prices: What Small Businesses Need to Know
Discover the latest insights from AAA on the significant shift in fuel prices and what it means for small businesses. Learn how to navigate these changes and optimize your operations in this essential guide.
Marketing
What Is a SERP? A Comprehensive Guide to Search Engine Results Pages
Discover what a SERP is and how it impacts your online visibility in our comprehensive guide. Learn about the components, features, and strategies to optimize your content for search engine results pages.
Marketing
What is Small Business Saturday? A Guide to Its Importance and Impact
Discover what Small Business Saturday is and why it matters. This comprehensive guide explores its significance, impact on local economies, and tips for supporting small businesses.
Marketing
Where to Get Business Cards: Top Options for Every Professional
Discover the best places to get business cards with our comprehensive guide. Whether you're a freelancer, entrepreneur, or corporate professional, find top options tailored to your needs and budget. Learn where to get business cards that make a lasting impression!
Marketing
Building a Marketing Department: Your Guide to Success and Efficiency
Discover essential strategies for building a marketing department that drives success and efficiency. This comprehensive guide covers key steps, best practices, and expert tips to help you create a high-performing marketing team that meets your business goals.
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