Amazon Music has teamed up with global music icon Bad Bunny in a ground-breaking collaboration aimed at uplifting Puerto Rico while showcasing its vibrant culture on an international stage. This partnership centers around the live performance of “No Me Quiero Ir de Aquí: Una Más,” set for September 20, 2025, at the José Miguel Agrelot Coliseum. Small business owners should pay attention, as this initiative goes beyond entertainment; it heralds economic opportunities and community support in the wake of Hurricane Maria’s devastation.
The concert, which follows Bad Bunny’s sold-out residency in Puerto Rico, will be streamed globally for the first time, offering a unique view into Puerto Rican culture and artistry. "Having the opportunity to broadcast this performance worldwide is a tremendous step not just for Bad Bunny, but for Puerto Rico’s visibility in the global market," stated Rocío Guerrero, Director of Music, Latin-Iberia at Amazon Music.
Beyond the performance, this collaboration encompasses a series of initiatives focused on education, economic support, and recovery efforts throughout Puerto Rico. Key programs include:
-
Education and Technology: Amazon plans to bolster educational initiatives in Puerto Rico, enhancing STEM curriculums and providing technology resources to students and teachers. This will support long-term community enrichment and educational advancement.
-
Food Delivery and Agriculture Support: Initiatives are also set to improve access to fresh produce and bolster local agriculture, enhancing food security for island residents.
- Economic Development: A specially curated storefront on Amazon, named “comPRa Local,” will feature Puerto Rican products and brands, promoting local businesses with a distinct “Hecho en PR” badge, making them more visible to a global audience.
This multi-faceted approach not only seeks to empower the local economy but also to establish long-lasting support systems within the community. “Puerto Rico is our home, and everything we do is shaped by the island and its people,” remarked Noah Assad, CEO of RIMAS Entertainment. “Together with Amazon, we’re creating something that will last long after the show ends.”
However, small business owners should consider the potential challenges that accompany such collaborations. While exposure on a global platform can significantly boost visibility, it also requires local businesses to efficiently handle an influx of orders and manage their supply chains effectively. Readiness to meet increased demand and maintain quality service will be critical for local entrepreneurs looking to benefit from the anticipated consumer interest.
The power of music, as evident in this collaboration, can catalyze change; Amazon’s commitment to Puerto Rico reflects its long-standing focus on disaster relief and community support. Following Hurricane Maria, the company played a crucial role in providing emergency supplies to affected communities, delivering over 25 million relief supplies during global disasters. This recent collaboration aims to address ongoing community needs by integrating education technology and economic empowerment into the recovery process.
Fans eager to participate can access exclusive content, merchandise, and Bad Bunny’s specially curated playlists on the Amazon Music app and other platforms. The concert will also mark the eighth anniversary of Hurricane Maria, serving as a poignant reminder of resilience and renewal for the Puerto Rican community.
Businesses interested in getting involved or learning more can take inspiration from Amazon and Bad Bunny’s emphasis on community-oriented initiatives. Engaging with local organizations, building partnerships, and fostering relationships are key strategies for navigating this evolving landscape while amplifying their contributions to local culture and economy.
As small business owners consider the implications of this collaboration, the potential to participate in a burgeoning cultural narrative offers both challenge and opportunity. By focusing on local strengths and embracing innovative models of resource distribution and customer engagement, Puerto Rican businesses can leverage this momentum to foster sustainable growth.
For full details on the collaboration and its implications for Puerto Rico, visit the original press release.
Image Via BizSugar
