Amazon Music is set to make waves in Puerto Rico through a groundbreaking collaboration with global superstar Bad Bunny. This partnership not only highlights the island’s vibrant culture but also promises to leave a lasting impact on its community. On September 20, Bad Bunny will deliver a special live performance, "No me quiero ir de aquí: Una Más," as the grand finale of his sold-out residency in San Juan. Airing globally at 8:30 p.m. ET, the concert will be freely accessible on the Amazon Music app, Twitch, and Prime Video.
This concert is not just another show in Bad Bunny’s illustrious career; it symbolizes hope and revitalization in Puerto Rico, marking the eighth anniversary of Hurricane María. Amazon’s commitment to leveraging music and technology to foster community development is at the forefront of this initiative. Rocío Guerrero, Director of Music for Latin-Iberia at Amazon Music, stated, “Benito represents the soul of Puerto Rico, and together we’re creating a celebration that transforms his love for the island into benefits for its people.”
Amazon and Bad Bunny will implement a multi-faceted initiative aimed at bolstering Puerto Rico’s economy and fostering long-term change. Among the exciting developments is the construction of a new school that will provide enhanced STEM education and technological resources. This project aligns with prior efforts from Amazon, Fundación Rimas, and Fundación Good Bunny to uplift educational opportunities in the region.
The initiative also focuses on improving access to fresh food through agricultural support and includes a unique online storefront, "comPRa Local," on Amazon.com. This platform will showcase Puerto Rican products, music, books, and local businesses, featuring a distinctive "Hecho en PR" (Made in PR) seal to enhance visibility for local merchants.
Challenges accompany these exciting developments, particularly around the sustainability of such initiatives. Small business owners could face hurdles in competing with the scale and resources of a tech giant like Amazon, which may overwhelm local markets. Concerns about how to effectively leverage this collaboration to ensure equitable access and support for smaller entities are also critical.
Bad Bunny’s insights into this partnership reflect a deep connection to his home island. Noah Assad, CEO of RIMAS Entertainment, commented, “This collaboration goes beyond music; we want the world to discover Puerto Rico, support it, and invest in its future.” The emphasis on cultural pride and economic rejuvenation resonates not just on a local level but also globally, inviting further inquiry from businesses seeking to tap into this momentum.
This collaboration is an extension of Amazon’s long-standing commitment to Puerto Rico, stemming from its response during Hurricane María in 2017. The company has since donated over 25 million supplies in reaction to 186 disasters worldwide, reaffirming its dedication to community support. Abe Díaz, Amazon’s head of disaster relief, expressed pride in collaborating with Bad Bunny, emphasizing the desire to create a lasting community impact for future generations.
With the anticipation surrounding the concert, fans can expect exclusive access to content and special merchandise. This includes a limited-edition vinyl of Bad Bunny’s latest album, "Debí Tirar Más Fotos," which will be available for pre-order starting September 20.
The show will be a fusion of entertainment and social responsibility, featuring contributions from various stakeholders aimed at not just recovering from past challenges but actively building a more prosperous future. Small business owners looking to benefit from this initiative should consider how to align their products and services with the emerging opportunities fostered through Amazon and Bad Bunny’s partnership.
Puerto Rico stands at a crucial moment of cultural celebration and potential economic growth. As anticipation for "No me quiero ir de aquí: Una Más" builds, small business owners should look closely at how to engage with this momentum, recognizing the opportunity to collaborate, innovate, and thrive in an evolving landscape.
For more details on this initiative, visit the original press release at Amazon Music.
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