WALTHAM, Mass. — Constant Contact, an AI-powered marketing partner for small businesses and nonprofits, has achieved the coveted Great Place To Work™ Certification for the first time. This recognition, awarded based on employee feedback, highlights that 80% of Constant Contact employees feel their workplace is excellent—significantly higher than the average across U.S. companies.
The significance of this certification cannot be overstated for small business owners. It serves as a badge of honor, demonstrating that a company prioritizes a healthy workplace culture. "We are thrilled to become Great Place To Work-Certified™ as we consider employee experience a top priority every day," said Mary Rusterholz, Chief People Officer. She underscored the importance of this recognition, emphasizing the efforts taken to create a nurturing work environment.
Small business owners should take note: certifications like this can enhance a company’s attractiveness to talent. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a certified workplace. For small businesses competing for top talent, this can be a game-changer in recruitment strategies.
Constant Contact’s commitment to employee experience is evident in its approach to professional development. The company fosters an environment where growth occurs organically through leadership investments and open communication. This focus on professional development not only serves to improve employee satisfaction but also equips staff with the skills needed to better serve clients.
Moreover, the company offers comprehensive benefits along with a flexible working model, ensuring that employees feel valued both in and outside their jobs. By having policies that accommodate various life stages, Constant Contact is setting a standard that small businesses may wish to emulate.
However, while striving for similar accolades can be beneficial, small business owners may face challenges on this journey. Achieving a culture where employees feel engaged and supported takes time and effort. For many small businesses, resources to implement comprehensive HR strategies may be limited. It requires a proactive mindset, with dedication to consistency in improving company culture.
Another factor to consider is the notion of transparency. Creating a trusting and open environment is foundational to receiving positive employee feedback. Small business owners must be prepared to engage in honest dialogue, assessing workplace conditions continually. The challenge lies in balancing daily operational needs with the time required to cultivate a thriving workplace culture.
For a tangible example, Rusterholz highlighted how Constant Contact not only measures employee satisfaction but actively works on actionable changes based on feedback. “By successfully earning this recognition, it is evident that Constant Contact stands out,” says Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work. This emphasis on elucidating employee experiences can serve as a model for small business owners aiming for similar recognition and engagement.
With the labor market tightening, investing in workplace culture might just be the secret ingredient for small businesses striving to compete with larger counterparts. Employers who prioritize their teams can create a more engaged workforce. This leads not just to higher retention rates, but ultimately to improved customer satisfaction, driving business growth.
Constant Contact is paving the way for what a supportive and dynamic work environment looks like, setting a standard that any business can aspire to achieve. For those looking to be a part of this thriving workplace, Constant Contact is hiring. Interested candidates can visit their careers page for more information.
Discover more about this compelling achievement and its implications for small businesses at the original press release here.
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