In a heartfelt recognition of community service and resilience, U.S. Senator Joni Ernst has named LeRette Funeral Chapel in Montgomery County as her Small Business of the Week. This initiative is part of a broader effort to spotlight small businesses across Iowa, with Senator Ernst planning to honor a different establishment in each of the state’s 99 counties throughout the length of the 119th Congress.
During challenging times, small businesses often serve as pillars of support within their communities. LeRette Funeral Chapel exemplifies this role, providing “personalized and affordable care and services” to families during their most difficult moments. Senator Ernst commended the owners, Brian and Dawn LeRette, stating, “Through kindness, patience, and respect, they are committed to supporting the Red Oak community with dignity and compassion.”
Founded in 1914, LeRette Funeral Chapel has a long-standing legacy of service in Southwest Iowa. Its history reflects the unwavering commitment to helping families navigate the complexities of loss. However, the funeral chapel faced significant challenges in 2023 when a fire prompted complete reconstruction. Guided by community loyalty and spirit, the LeRettes successfully reopened at a new location in 2025, ready to continue their mission of comfort and care.
For small business owners looking to draw inspiration from LeRette Funeral Chapel, several key benefits and practical applications emerge:
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Community Support is Crucial: The swift recovery of the LeRette Chapel post-fire illustrates the importance of community relationships. Small businesses should actively engage with local customers, creating a sense of loyalty that can provide support during tough times.
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Adaptability is Key: The transition from rebuilding after a disaster to reopening is a testament to resilience. Small business owners often encounter unforeseen hurdles, and flexibility in adapting to changes can make a significant difference in survival and success.
- On-going Commitment to Service: LeRette’s focus on affordable, compassionate care demonstrates that aligning business practices with community needs can enhance reputation and loyalty. Small businesses should strive to understand and respond to the specific needs of their local customers.
However, small business owners should also consider potential challenges mirrored in the LeRette experience.
Rebuilding after a disaster, such as the fire that devastated LeRette Funeral Chapel, can be a daunting and costly process. Businesses must prepare for such emergencies by establishing comprehensive insurance and contingency plans. The risk of community support not being enough to sustain operations during rebuilding phases is important to acknowledge.
Additionally, maintaining a high level of service during transitions, like relocating or restructuring, can strain resources. Small business owners should ensure they have adequate staffing and training in place to uphold service quality during such times.
Chair Ernst’s initiative is not only about recognizing outstanding contributions but also about promoting the resilience and adaptability required of small businesses. This recognition encourages other business owners to cultivate strong community ties, adapt to challenges, and maintain a commitment to service—all while advocating for their individual sectors.
As Senator Ernst continues to honor small businesses throughout Iowa, she highlights their crucial role in not just the economy, but also the heart of communities.
For more about Senator Ernst’s Small Business of the Week initiative, visit the original press release here.
Image Via BizSugar
