In an era where businesses are increasingly turning to artificial intelligence to enhance customer experiences, HubSpot has made a significant stride with the expansion of its Breeze Customer Agent. Beginning June 2, this powerful AI-driven tool will be available to all Pro and Enterprise customers, making it an essential resource for small business owners eager to streamline customer interactions across various platforms.
Breeze Customer Agent has already proven its worth, resolving over 50% of customer conversations autonomously and offering benefits that extend far beyond post-purchase support. Many businesses have found it effective not just in service departments, but also in marketing and sales, demonstrating its versatility in the buyer journey.
Max Bolten, Head of Marketing at Stübben, emphasized the agent’s impact, saying, “The agent makes people feel welcome by responding right away. Even when it can’t answer, it greets you. Often, it solves the problem on the spot.” This immediate engagement can be crucial for small businesses looking to convert initial interest into leads.
The functionality of Breeze Customer Agent spans various sectors of small business operations:
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Marketing: The agent can answer inquiries like upcoming webinars or subscription details, boosting conversion from website traffic to leads.
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Sales: By providing instant responses to pricing and trial questions, Breeze Customer Agent helps shorten the sales cycle. Chris Patullo, Founder and CEO of Football Play Card, noted, “It helps us convert faster. The faster we provide accurate info, the more likely they are to buy.”
- Service: For ongoing customer support, it effectively resolves inquiries, performs actions like checking order statuses, and escalates complex issues to human agents when necessary. Pietro Ripanti, CMO at Nutribees, stated, “We lowered support tickets by 77% and improved conversion rate through 24-hour support. It’s a key tool for revenue and satisfaction.”
This seamless integration within HubSpot’s unified platform means that small businesses do not need to juggle multiple tools; everything is available in one location. The Breeze Customer Agent can set up rapidly, catering to diverse channels such as email, chat, WhatsApp, and Facebook Messenger. As Andrew Downing, Director of Business Development at Camp Network, described, “Breeze Customer Agent has improved our customer service by handling 60–70% of inquiries automatically. It was remarkably easy to set up and has freed our team to focus on sales and marketing efforts.”
Despite the clear advantages, small business owners should also consider potential challenges. While AI can handle the bulk of inquiries, relying solely on automated responses may, at times, risk losing the personal touch that customers value. It’s essential for small businesses to strike a balance between automation and meaningful human interaction.
Additionally, the expansion comes with the introduction of HubSpot Credits starting June 2, 2025. This new model allows companies to start small and scale as they grow, offering flexible pricing based on usage. As small business owners assess their operational costs, understanding the credit system may be critical for optimizing their resources and investment.
Looking forward, HubSpot has ambitious plans for Breeze Customer Agent. The company envisions a future where the agent can manage all digital interactions, including recalling previous conversations, scheduling meetings, and even updating customer relationship management (CRM) records. This vision puts small businesses in a position to leverage AI for not just immediate gains in support and sales, but long-term growth and efficiency.
With AI now embedded into the core of customer interactions, small businesses have a unique opportunity to take charge and harness this technology for enhanced performance and customer satisfaction. As Andy Pitre, EVP of Product at HubSpot, puts it, “When AI is embedded across one unified platform, it doesn’t just support your business—it scales it.”
For small business owners ready to elevate their customer engagement strategies, the Breeze Customer Agent represents a significant advancement worth exploring. More information can be found at HubSpot’s official announcement here.
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