In an exciting development for small businesses, Intuit Inc. has announced a multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. This collaboration positions Intuit not only as a Founding Partner of the Games but also as one of the first companies to secure naming rights for an Olympic venue—introducing the Intuit Dome, dedicated to hosting men’s and women’s five-on-five basketball competitions during the Games.
This partnership is significant for small business owners, as it promises to create numerous opportunities and resources tailored specifically for the local entrepreneurial community in Los Angeles. Thomas Ranese, Chief Marketing Officer at Intuit, emphasized the alignment of the partnership with the company’s mission to empower financial success. “Just as athletes strive for gold, we empower consumers and businesses to outdo their financial goals with confidence,” he stated.
Key benefits abound for local businesses. Among the most anticipated initiatives is the Intuit & LA28 Small Business Supplier Program, designed to provide resources, mentorship, and opportunities for small businesses to thrive as suppliers for the Games. This initiative aims to revitalize the local economy and ensure that the Games reflect the dynamic entrepreneurial spirit of Los Angeles and the nation.
Intuit’s presence will extend beyond economic empowerment. The company also aims to offer select athletes free tax preparation through TurboTax to help them navigate their financial landscapes. Additionally, Intuit will enhance its financial education programs, equipping students within the LA community with essential skills needed for their future endeavors.
While the partnership appears to be a win-win situation, small business owners should also be aware of potential challenges. As the economy adjusts post-pandemic, securing funding and resources to participate in these initiatives may be a hurdle. Additionally, small businesses must be prepared to meet any requirements set forth by the Supplier Program to benefit from the opportunities presented.
Casey Wasserman, LA28 Chairperson and President, noted the collective values shared between Intuit and the LA28 Games—innovation, accessibility, and community. “Intuit’s investment in small business growth reflects the values we share,” Wasserman remarked, highlighting the importance of creating long-lasting opportunities that extend beyond the Games.
For small business owners looking to engage with these upcoming initiatives, there are concrete steps to consider. First, leveraging resources available through Intuit and LA28 will be crucial. Business owners should actively seek out mentorship programs and participate in informational sessions regarding the Supplier Program to benefit fully from these initiatives. Networking with other local businesses may also reveal collaborative opportunities that could strengthen their chances of becoming suppliers.
Intuit’s partnership with LA28 represents not just a historical moment for Olympic venues but also a significant chance for local entrepreneurs to thrive in a recovering economy. As the Games approach in 2028, business owners can prepare now by tapping into the resources that Intuit is committed to bringing to the community.
With more announcements expected in 2026 regarding how Intuit will showcase its commitment to prosperity, small business owners have a unique opportunity to position themselves for growth. As Ranese concluded, the partnership symbolizes a mutual commitment to the values of determination and optimism—principles that small business owners know all too well.
To read the complete press release, visit Intuit Press Release.
Image Via Intuit
