LinkedIn has just rolled out a new interactive feature called Zip, expanding its portfolio of thinking-oriented games designed to engage users and enhance professional networking. This addition comes nearly a year after LinkedIn first introduced its gaming platform, which has seen impressive engagement metrics: 84% of users who play today are likely to return tomorrow, and 80% are still active a week later.
For small business owners, the launch of Zip presents a unique opportunity to foster deeper connections within their professional circles. Games like Zip are not just a source of entertainment—they encourage networking, stimulate discussions, and can even spark collaboration among peers. The competitive nature of such games can motivate users to engage more actively on the platform, sparking meaningful conversations that could lead to business opportunities.
"LinkedIn Games have become a fun and valuable way to strengthen connections, spark conversations, and encourage friendly competition within professional networks," said a LinkedIn spokesperson. This sentiment highlights the potential for small business owners to leverage these games not only for personal enjoyment but also as a tool for relationship building.
The practical applications of Zip for small business owners are manifold. By participating in these games, industry professionals can break the ice with potential clients or partners. It creates a relaxed environment where individuals can engage without the pressure of formal networking. Additionally, it may enable small business owners to showcase their personalities and interests beyond their professional titles, potentially making connections feel more genuine and lasting.
Moreover, the ongoing participation and connection fostered through games like Zip can enhance a business’s visibility on the platform. As users engage with each other, they are likely to share their experiences and insights, which can lead to organic word-of-mouth promotion—valuable currency for any small business.
While the advantages of Zip are substantial, small business owners should also be aware of potential challenges. The gaming experience requires a time investment, which may be a concern for those juggling multiple responsibilities. Integrating this new feature into a busy schedule can be a challenge, especially for entrepreneurs who may already find it difficult to balance networking activities with managing their day-to-day operations.
Additionally, as games become an avenue for interaction, small business owners should remain mindful of the kind of image they want to project. Engaging in friendly competition can be enjoyable, but it is also vital to maintain a professional demeanor that aligns with their brand’s identity.
In summary, LinkedIn’s Zip game adds a layer of interactivity that can benefit small business owners looking to expand their networks. As they navigate the landscape of professional relationships, engaging with such tools can lead to more meaningful connections and effectively boost visibility on LinkedIn. However, time management and maintaining a professional image are considerations that owners must keep in mind.
For more details about LinkedIn’s new gaming feature, you can read the full announcement here.
Image Via Envato: dvatri
