In a world increasingly driven by technology, Salesforce and AWS are revolutionizing the small business landscape with their latest collaboration that focuses on artificial intelligence (AI). With AI agents emerging as pivotal tools, research indicates that businesses created and deployed 119% more agents in just the first half of 2025. Employee interactions with these agents grew 65% month-over-month, highlighting their escalation into indispensable resources in the workplace.
Salesforce and AWS’s partnership, nearing its tenth anniversary, targets solutions for customers like Deel, Expedia Group, Toyota Motor North America, and 1-800Accountant, enhancing access to advanced AI technologies. This partnership prioritizes making these innovations both easy to implement and secure, presenting several compelling benefits for small business owners.
One significant feature of their collaboration is the introduction of Salesforce’s Zero Copy functionality found in Data 360. This tool allows businesses to access and analyze data stored across platforms like Amazon Redshift without the hassle of data duplication. This capability minimizes complexity, frees up valuable resources, and accelerates critical insights—methods small business owners can appreciate for efficient operations.
For example, 1-800Accountant integrates this data management functionality to unify data for real-time client responses. The streamlined connection means that their AI agents can autonomously handle 70% of routine inquiries during tax season, allowing CPAs to focus on high-value tasks rather than mundane questions. “Zero Copy is a significant value driver,” shares Ryan Teeples, CTO of 1-800Accountant. This approach not only improves efficiency but also enhances the overall customer experience.
Moreover, the introduction of Data 360 Clean Rooms, which work in tandem with AWS Clean Rooms, creates privacy-enhanced environments that facilitate collaboration without exposing sensitive data. The ability to analyze joint data securely represents a crucial advancement, especially in industries where compliance is key. Advertisers, for instance, can rely upon Expedia Group’s use of this technology to accurately gauge their returns on ad spending while ensuring transaction confidentiality.
However, while the benefits are significant, small business owners should also navigate potential challenges. Adopting new technologies and AI solutions can demand a considerable investment of time and resources. Both understanding the technology’s capabilities and training staff effectively are crucial steps in integration.
Salesforce’s Agentforce platform serves as another pivotal element in enhancing AI capabilities. It enables enterprises to deploy interoperable AI agents seamlessly, allowing for enhanced collaboration across various business systems. Open standards like Model Context Protocol (MCP) and Agent2Agent (A2A) reinforce transparency and control in operations. For businesses, this means the ability to foster communication between different AI agents, which can streamline productivity.
Companies looking to enhance customer service can exploit the integration of Agentforce Voice with Amazon Connect. This solution supports AI-driven self-service interactions while providing seamless transitions to human representatives as needed. “Customers expect their contact center to be open, intelligent, and easy to deploy,” notes Pasquale DeMaio, VP of Amazon Connect at AWS.
Looking ahead, the accessibility of Salesforce through AWS Marketplace is expected to streamline the procurement of AI solutions for businesses. Since its inception in late 2023, Salesforce has emerged as the fastest-growing vendor on this marketplace, surpassing $2 billion in sales by mid-2025. This marketplace simplifies buying processes, providing standardized contracts and integrated billing—considerations essential for small business leaders wary of complex procurement.
One enthusiastic buyer, a Director of Procurement from Deel, emphasizes this benefit: “By purchasing Salesforce through AWS Marketplace, we were able to accelerate impact and simplify how we build a best-in-class tech stack.”
In a rapidly changing business environment, the alliance between Salesforce and AWS continues to pave new pathways for small businesses aiming to harness the power of AI. The potential to adopt secure, scalable solutions while improving operations and customer experiences could turn the tide for many enterprises.
As this decade-long collaboration evolves, small business owners can anticipate more innovations to navigate the complex waters of AI and seize valuable growth opportunities. For those interested in delving deeper into this transformative technology landscape, further information is available here.
Image Via Salesforce
