In the wake of devastating wildfires that surged through Los Angeles, Square and Cash App have stepped up to assist affected businesses in vibrant local neighborhoods. As the flames of destruction faded, the focus is shifting from immediate relief to long-term support, crucial for businesses seeking to rebuild and thrive once more. Understanding the importance of community resilience, these companies have announced a significant $3 million commitment aimed at empowering small business owners as they navigate the challenges of recovery.
Small business owners across the Palisades, Altadena, and surrounding neighborhoods will find a crucial lifeline in this initiative. Square and Cash App are prioritizing aid for those hardest hit by the fires, with tangible benefits designed to jumpstart the recovery process. Eligible sellers will have the opportunity to apply for business rebuilding grants ranging from $3,000 to $6,000, aimed specifically at helping them restore operations. This financial boost is intended to ease the burdens that come with recovering from fire-related damage.
In addition to direct cash grants, Square is also offering free hardware to all LA-area businesses. This initiative facilitates a swift return to selling, enabling business owners to replace devices lost to the fires. Accessing new, reliable hardware can provide a critical advantage for those looking to capitalize on renewed community engagement.
Square and Cash App’s broader commitment to supporting LA communities extends beyond this financial injection. Cash App has acted swiftly to deploy targeted offers that provide instant discounts for local consumers, and has issued one-time relief grants of $599 to business micro-sellers. These initiatives are not just about financial aid; they aim to stimulate local economies in the critical early stages of recovery.
A notable aspect of this relief effort has been the strategic partnerships formulated to maximize impact. For instance, Cash App aligns itself with The Weeknd’s “After Hours Til Dawn” tour, contributing $1 for every presale ticket sold via Cash App Cards. This adds an avenue of ongoing support for fire relief while fostering community solidarity at popular cultural events.
Square’s dedication is evident in their proactive support for local fundraising efforts, such as waiving processing fees for benefit concerts held at venues like the Intuit Dome. They have also partnered with local events, helping to generate over $7,000 for relief through unique collaborations.
As these programs roll out, small business owners need to be aware of the eligibility requirements. Initially, grants will be available to those situated in the most affected neighborhoods, with distribution based on a first-come, first-served basis. Additionally, businesses should note that grant funds may be taxable, though Square intends to complement grant amounts to assist with these tax obligations.
However, while this initiative represents a vital resource for many, small business owners may encounter challenges related to the competitive nature of grant applications and the timing of relief. Ensuring that they are prepared with all necessary documentation will be key.
Overall, this grant program from Square and Cash App emerges as a critical stepping stone for LA sellers looking to rebuild after an unprecedented disaster. The commitment signals a renewed focus on fostering community resilience and supports the essential role small businesses play in the local economy.
For more information about the program and application details, interested business owners can refer to the original announcement on Square’s website here.
Image Via BizSugar
