As small businesses gear up for the vibrant Mardi Gras season, a pioneering initiative promises to equip New Orleans’ food and beverage sector with essential tools for success. Square, Cash App, and Visa have partnered with local nonprofit Propeller to launch "Feeding NOLA’s Future"—an innovative program designed to enhance local businesses’ capabilities through technology and expert advice.
Ming-Tai Huh, Head of Food and Beverage at Square, emphasized the significance of this collaboration: “Preparing for major cultural events can be exciting but a huge undertaking for restaurant operators, especially in combination with the already existing challenges of rising costs and consumer expectations. Our collaboration underscores our commitment to supporting the small business community.”
The initiative kicked off with an event that drew 125 local businesses, offering them invaluable resources to navigate high-demand periods like Mardi Gras effectively. Attendees received free Square hardware and quick onboarding assistance to ensure no sale is missed. This is part of a longstanding relationship between Square and small businesses, enabling them to streamline operations and enhance customer service.
Kirk Stuart, Senior Vice President at Visa, added, “Access to technology is critical for small businesses finding new avenues to grow. We are proud to work with Square and Cash App in bringing this initiative to New Orleans’ thriving restaurant community.” The collaboration aims to remove technological barriers that can hinder business growth, particularly during peak tourist seasons.
In addition to receiving hardware, participants engaged in personalized sessions with industry experts, including local football star and small business owner Cam Jordan. These sessions focused on strategies to maximize sales during busy periods, offering tailored insights to meet individual business needs.
The benefits of this initiative extend beyond just this event. Visa is providing ongoing support by supplying computer equipment for continuous use at Propeller, solidifying the partnership’s commitment to fostering local entrepreneurship beyond a one-time engagement. The resources available at Propeller will serve as a long-term asset for local businesses, allowing them to access crucial technology and support as they grow.
While the initiative is packed with opportunities, small business owners should also be aware of potential challenges. Adopting new technologies often entails a learning curve, requiring staff training and adjustments to existing workflows. Additionally, maintaining customer engagement in a fast-paced environment can be demanding.
However, the advantages may outweigh the drawbacks. The investment in upgraded technology could enhance operational efficiency, making it easier for businesses to meet customer expectations—especially during the bustling Mardi Gras festivities. Furthermore, increased visibility and insights from experts can drive sales growth.
This collaboration between Square, Cash App, and Visa represents a significant step forward for New Orleans’ small business landscape. As businesses prepare for the economic influx that accompanies major cultural events, this initiative offers a robust framework for success. By investing in technology and providing tailored advice, these organizations aim to help local enterprises not just survive but thrive.
For more details on this initiative, visit the original post at Square’s Press Release.
Image Via Envato: SeanPavone
