Tuesday, July 22, 2025

Square Teams Up with Bambu Dessert Drinks to Fuel Business Expansion

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Bambu Dessert Drinks, the popular Vietnamese beverage franchise, has announced a significant partnership with Square to enhance its operational efficiency and scalability. This collaboration aims to streamline processes across its growing network of 67 locations in North America, allowing the franchise to respond swiftly to consumer demand while delivering consistent quality.

Founded in 2008 by four Vietnamese sisters, Bambu has successfully expanded since launching its franchise model in 2015. The chain specializes in Vietnamese dessert drinks, milk teas, and smoothies made from fresh ingredients. The increasing popularity of its vibrant offerings has prompted a surge in new locations. To effectively manage this rapid growth, Bambu needed a robust technological solution that would allow for uniformity in operations and menu management across all outlets.

Square’s innovative technology provides the backbone for this transformation. According to Grant Bachman, COO of Bambu Franchising LLC, "With new franchise locations opening almost every month, we needed a technology partner that could keep pace with our growth while ensuring consistent quality across all locations." Square’s platform stands out for its ability to centralize control, allowing Bambu to update menus, adjust pricing, and launch new items seamlessly from a single dashboard.

This partnership involves the implementation of various Square tools, including Square Register for efficient checkout processes and Square KDS (Kitchen Display System) for accurate drink preparation. These tools are designed to enhance operational workflows, ensuring that all franchise locations can maintain high standards of service while simplifying day-to-day tasks. The addition of Square Loyalty aims to foster customer retention and deepen relationships through personalized rewards, which are vital for any small business looking to thrive.

Nick Molnar, Global Head of Sales at Square, emphasized the role of technology in supporting fast-growing franchises: "For fast-growing franchise businesses like Bambu, technology needs to be both powerful and simple to use." By harnessing Square’s framed ecosystem, Bambu can focus on delivering exceptional customer experiences, which has always been at the core of their mission.

While the benefits of this technology integration are clear, small business owners should also consider potential challenges. Adopting new systems often requires training staff, updating existing processes, and managing customer expectations during transition periods. Additionally, the reliance on technology means that any technical failure or outage could disrupt operations, a risk that businesses need to factor into their planning.

Bambu’s decision to partner with Square signifies its commitment to not just growth but also quality assurance. By modernizing operations, Bambu has positioned itself to maintain high service standards as it expands. The marrying of sophisticated technology with a commitment to customer satisfaction provides a strong foundation for the brand’s ambitious growth plans.

As Bambu continues to transform the dessert beverage landscape, small business owners can glean valuable insights from this evolution. Streamlining operations through centralized management can notably enhance efficiency and customer experience, paving the way for smoother expansion in competitive markets.

To explore more about Bambu Dessert Drinks and its innovative beverage choices, visit Bambu Dessert Drinks, and for further information about Square’s offerings for food and beverage enterprises, check out their website at Square.

For further details on this partnership, please see the official press release at Square Press Release.

Image Via Envato: Pressmaster

Elizabeth White
Elizabeth White
Elizabeth White is a retail strategist and writer specializing in small business success. With over a decade of experience in retail management and merchandising, Elizabeth has helped countless entrepreneurs optimize their store layouts, improve inventory management, and boost customer engagement. Her insights cover everything from in-store marketing tactics to e-commerce integration. Elizabeth’s practical advice empowers small business retailers to thrive in competitive markets. When she's not exploring retail trends, Elizabeth enjoys visiting local boutiques and curating her ever-growing book collection.

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