Amazon’s Buy with Prime service is gaining traction with the addition of two popular lifestyle brands—Dearfoams and Baggallini. This strategic move allows consumers to enjoy the seamless shopping benefits of Amazon’s fulfillment network while shopping directly on the brands’ websites, presenting compelling advantages for both customers and small business owners alike.
For small business owners, the integration of Buy with Prime into website operations can significantly enhance the customer experience. This service not only offers the reliability of Amazon’s logistics but also imbues brands with the recognized trust of the Prime label. With millions of U.S. Prime members, the potential for expanded visibility and sales is considerable. “Buy with Prime extends that promise to the shopping experience itself,” says Corinne Baker, Senior Vice President at RG Barry Brands, highlighting the commitment brands can make to their customers through improved shopping processes.
Dearfoams and Baggallini are already reaping the rewards of this initiative. After launching Buy with Prime on Dearfoams.com earlier this summer, the brand expanded it to over 50 products following successful customer adoption. Baggallini.com has also integrated the feature, now offering Prime benefits on over 40 of its best-selling handbags. For small business owners looking for proven methods to increase sales, following in the footsteps of these brands may present a valuable opportunity.
The benefits of Buy with Prime extend beyond just faster delivery. Customers enjoy free shipping, easy returns, and 24/7 support, assets that small businesses may struggle to offer on their own. The service aims to reduce barriers to online purchases, making it easier for consumers to complete transactions. In fact, 50% of Prime members are reported to be more inclined to make repeat purchases from DTC sites that provide Prime shopping benefits. Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment, emphasizes that “Prime members can now get both [Dearfoams and Baggallini] in no time.”
From a practical standpoint, using Buy with Prime allows brands to streamline their operations. Shoppers can add eligible items to their carts just as they would on Amazon, then login to confirm their Prime status to check out. Post-purchase, consumers can manage their orders via email confirmations or their Amazon accounts. This process can potentially lead to increased customer satisfaction and loyalty, essential elements for small businesses aiming to build long-term relationships with their customers.
While the benefits seem promising, small business owners should also consider potential challenges. Adopting the Buy with Prime feature could involve navigating updates on their e-commerce sites, managing inventory with fulfillment logistics, and ensuring compatibility with existing payment systems. Additionally, while the allure of Prime membership can attract new customers, small businesses must still prioritize product quality and customer service to sustain growth and retain shoppers who may be, initially, drawn only by fulfillment benefits.
Furthermore, the ability for merchants to access customer order information, including email addresses, presents a double-edged sword. While it enables direct communication and relationship-building opportunities, it also comes with the responsibility of maintaining customer data securely and ethically.
In summary, the expansion of Amazon’s Buy with Prime service to brands like Dearfoams and Baggallini marks a significant advancement for direct-to-consumer retail. For small business owners, its seamless integration can enhance customer experience and drive sales. As they weigh these opportunities, understanding the implications of adopting such features will be vital. With careful navigation, small businesses can leverage this service to boost not just their visibility, but also customer satisfaction, repeating the well-trodden path of successful brands in the evolving e-commerce landscape.
To learn more about how Buy with Prime can help grow your business, visit the original press release here.
Image Via BizSugar
