Amazon has announced an exciting new collaboration with Gros – Maestri del Fresco, enabling residents in Rome to purchase a wide selection of high-quality local products directly through the Amazon platform. This launch marks a significant expansion of Amazon’s grocery offerings, building on existing services available in cities such as Milan, Monza, and Bologna.
With over ten thousand products available, customers can now enjoy a complete online shopping experience that ranges from fresh produce, including meat, fish, fruits, and vegetables, to household items. Gros is particularly known for its focus on freshness and quality, and its product lineup also features gluten-free, lactose-free, and vegan options, alongside a variety of alcoholic beverages and items for children and pets.
For many small business owners, the implications of this partnership between Amazon and Gros could be tremendous. Local businesses often face the challenge of competing against large e-commerce platforms. However, this collaboration could serve as a model for how small businesses can leverage the vast reach of platforms like Amazon while staying rooted in community values.
According to Christophe Benoist, Head of Grocery Partnerships at Amazon Italia and France, the partnership is aimed at enhancing the shopping experience for customers in Rome. “We are happy to start this collaboration with Gros, a brand deeply rooted in the Lazio region,” he stated. “Gros represents customer focus, freshness, and convenience—all values that align perfectly with our mission to offer Italian customers a convenient shopping experience and a wide selection of products.”
The implications of such a venture extend beyond simple convenience. Small business owners can glean key insights about customer preferences from the data Amazon collects through its platform. In 2025 alone, customers across Italy placed almost three million orders with same-day delivery for everyday products, highlighting a growing demand for quick and accessible grocery shopping.
Paolo Cetorelli, President of Gros, echoed similar sentiments, emphasizing the synergy between the two brands. “What unites Gros and Amazon is the commitment to offering customers a shopping experience that combines convenience and quality,” he remarked. This dedication to maintaining high standards may resonate with small business owners striving to deliver excellent customer service.
On the ground, what does this mean for customers in Rome? The new service allows them to receive their groceries either on the same day or the following day, contingent upon ordering times. Customers can choose delivery windows of two or four hours, making it effortless to fit grocery shopping into a busy schedule. For those spending over €99, there are no shipping costs, whereas orders ranging from €50 to €98.99 incur a fee of either €6.90 or €4.90, depending on the selected time slot.
For Amazon’s Prime members, this collaboration also offers promotional benefits, such as free delivery on orders over €50 during the launch period. New customers can enjoy a special offer of €10 off their first purchase, further incentivizing them to try the service. This attracts new shoppers while giving existing Prime members an added reason to continue their subscriptions.
However, small business owners should consider potential challenges arising from this collaboration. While there are clear benefits, such as increased visibility for local products, there is also the reality that larger firms like Amazon could overshadow smaller retailers. To mitigate the risks posed by large e-commerce platforms, local businesses may need to rethink their strategies to offer unique value propositions that cannot be easily replicated by giants.
The combination of convenience offered by Amazon and the local expertise of Gros presents a powerful example of how businesses can adapt in an increasingly digital marketplace. As more cities and regions come online with similar services, small business owners must keep an eye on evolving consumer behaviors. Leveraging data and maintaining robust customer engagement will be crucial for standing out amid fierce competition.
As this collaboration rolls out in Rome and beyond, local businesses and entrepreneurs will want to remain vigilant, adapting their offerings to better meet customer needs while finding ways to differentiate themselves from larger platforms.
For further details on the collaboration and to explore the full range of products available, visit Amazon.it/Gros.
Image Via BizSugar
