Apple has just rolled out visionOS 2.4, a significant software update for the Apple Vision Pro, enhancing the device with advanced Apple Intelligence features that promise to transform the way small business owners communicate, create, and share experiences. With an impressive suite of tools now at their disposal, small business owners can revolutionize their daily operations, marketing efforts, and customer interactions.
The standout feature of this update is a set of Writing Tools that can greatly benefit small business owners who often juggle multiple communication channels. Fewer typos and errors can enhance professionalism, and with the ability to rewrite, proofread, and summarize text in various applications—including Mail, Notes, and third-party apps—efficiency is likely to increase. “With Rewrite, users can adjust the tone of their text to make it more friendly, professional, or concise,” Apple states, allowing small business owners to tailor their messages effectively to different audiences.
Creating a compelling online presence is increasingly crucial, and the Image Playground tool can help business owners build unique, engaging visuals easily. Users can create images—from marketing materials to social media posts—by simply inputting text descriptions and selecting themes or styles. The app’s integration with platforms like Messages and Freeform ensures sharing and collaboration are straightforward, enabling teams to work together creatively.
Additionally, the introduction of Genmoji allows users to generate custom emojis by typing or speaking a description, adding a personal touch to messages and possibly engaging customers in a novel way. The Smart Reply feature in messaging apps further streamlines communication, facilitating faster responses and improving overall customer service.
Organizing information is also made simpler through natural language search in the Photos app, which allows users to retrieve specific images and videos simply by describing them. This feature could help small business owners manage their visual content more effectively, making it easier to find relevant imagery for marketing campaigns or presentations.
With respect to privacy, Apple reaffirms its commitment to user data protection, claiming that many processes occur on-device. “Apple Intelligence uses on-device processing whenever possible to protect users’ privacy,” ensuring that sensitive business information remains secure while benefiting from smart technologies.
A new app, Spatial Gallery, showcases curated spatial content in categories such as art, culture, and sports. This could prove useful to small businesses seeking inspiration or wanting to analyze trends across various sectors. With partnerships that span industries, from Red Bull to Cirque du Soleil, the Spatial Gallery adds depth to the resources available to business owners eager to stand out in crowded markets.
While the advantages of visionOS 2.4 are clear, small business owners should also be aware of potential challenges. The requirement for an Apple Vision Pro and the integration of the new Apple Vision Pro app for iPhone may impose additional costs for those looking to leverage these features. Moreover, the initial features are currently available for users with their device and Siri set to U.S. English, which could leave some businesses unable to fully utilize the tools depending on their regional settings or languages.
As Apple continues to push the boundaries of spatial computing, small business owners can look forward to further advancements that will likely enhance their operations, branding, and customer interactions. The visionOS 2.4 update exemplifies how technology can be harnessed to meet the evolving needs of businesses in a rapidly changing digital landscape.
The updates are available today, marking a new chapter in the integration of advanced intelligent tools within everyday business operations. For more information on the features and benefits of visionOS 2.4, you can visit the original announcement at Apple’s newsroom: https://www.apple.com/newsroom/2025/03/apple-intelligence-comes-to-apple-vision-pro-today-with-visionos-2-4/.
Image Via Apple
